Six things to consider during e-commerce website development

Here are six important aspects to consider during website development.

Website development is an integral component of your overall business strategy. An incorrectly-designed website can have far-reaching ramifications for the prosperity of your business operations. Consider that you don’t get a second chance to make a good first impression, making e-commerce website development even more important. Whether you are creating an online store, or simply highlighting the merits of your enterprise – e-commerce website development is sacrosanct.

A myriad of features should be considered, with design, functionality, and user-friendliness ranking highly. The last thing that an e-commerce operation wants is a shopper to abandon his or her shopping cart. A poorly designed website can confuse customers, perhaps even irritate them, and result in the loss of a sale.

Here are six important aspects to consider during website development.

1. Website security

E-commerce sites should be safe and secure at all times. Nobody wants to put the safety of their personal information at risk with non-SSL secure websites. Secure socket layer technology, firewall encryption, and the highest safety protocols are paramount. Today, all e-commerce platforms are expected to be 100 per cent safe. Customers have zero tolerance for a website that puts the integrity of their personal information at stake.

See also: Why your small business website needs to be HTTPS ASAP

2. Search functionality

An increasing body of evidence suggests that search functionality within a website is especially important. Some 30 per cent of e-commerce platform visitors routinely use the search function on site. Autocomplete functionality is also popular, and it’s a great way to narrow search queries according to manufacturer, prices, product lines, category, variety etc.

3. Optimisation

Optimisation refers to a variety of issues, namely the performance of an e-commerce platform. Consider that the abandonment rate for e-commerce platforms is high if a user is required to wait more than three seconds for a website to load. Not only can this impact ROI, CTR and engagement, it also leads to a high bounce rate, and abandonment. There are several ways to optimise e-commerce platforms, notably the compression of images, speeding up interactions between CSS and JavaScript, and using caching.

4. Registration issues

This is an important component to integrate into e-commerce website development and design. Some customers enjoy the guest check out function, while others prefer to register and have their information stored on site. It has been shown that guest checkouts are incredibly popular, especially with people who prefer to simply pick a product or service and pay for it. Lengthy registration forms are abhorred by certain customers, and website development takes this into consideration. However, once a customer becomes a returning customer, they are more likely to register and enjoy the perks associated with repeat business.

5. Mobile functionality

Mobile functionality is the way of the future, and it’s happening at a rate of knots. In 2017, some 25 per cent of all e-commerce sales were conducted on mobile devices. This statistic is growing every month. Responsive design refers to a website’s optimisation for mobile functionality across multiple platforms and devices. Content management systems use responsive design with additional configurations. It is important to adapt e-commerce platforms to the mobile market to ensure the widest possible coverage with customers.

6. SEO

Search engine optimisation (SEO), is vital to enhancing the sales and performance of your website. SEO makes it possible for your website to show up when somebody runs a search on Google, Yahoo, Bing, Safari, and other search platforms. The way you add keywords, meta-titles, meta-descriptions, and even images affects the way search engines and crawlers find your website on the Internet.

Experts recommend that businesses use interactive, integrated website builders to get their e-commerce platforms off the ground. According to this review of Site123, many of the hassles associated with creating an optimised website can be avoided by choosing a cost-effective, easy to use, automatically mobile and highly responsive website builder. Functionality, aesthetics, and user-friendliness are assured with premium-grade website builders. All the aforementioned aspects are already incorporated into the top website builder platforms.

Further reading on e-commerce

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Website Design

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