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Articles, news and expert advice on advertising strategies for small businesses.

News

Media planners rely less on insights for advertising strategy

Media planners are favouring contextual data and insights when it comes to defining advertising strategies.

News

Millennials’ spending habits influenced by video ads

A well produced video advert is more likely to sway the spending habits of the younger generation, a new study reveals.

Marketing

The future of TV advertising

Here, we look at the change in the way in which viewers access and digest content.

Marketing

The opportunities and risks of keyword advertising

Matt Sammon looks into the legality of acquiring competitors' brand names as AdWords and the impact of the practice on small businesses.

Business management

Interflora case study: how new keyword advertising legislation could harm businesses

Trade mark specialist Rob White discusses significant changes in the keyword field in 2013 that businesses should know about.

News

Online advertising nears £2 billion

Online advertising in the UK was up 10 per cent in the first half of 2010 to £1.97 billion.

News

Ringing the changes

Mobile advertising could soon become mainstream, with operators claiming it will open fresh channels of marketing to ambitious SMEs.

Business management

Travelling to new revenue streams

Jeremy Burbidge drove his business Ticket Media forward by using print technology to sell advertising space on transport tickets.

Marketing

Internet advertising: Is it worth it?

It's easy to be led astray and squander a lot of money on internet advertising but is it worth It? Are there other things you can do to boost traffic. SmallBusiness.co.uk investigates.

Marketing

Radio advertising as a small business marketing strategy is dead

It's official, radio advertising as a small business marketing strategy is dead. At least that's the opinion of SmallBusiness.co.uk readers in our recent poll.

Marketing

Adverts with impact

When you're first creating advertising for your small business, it's very tempting to try to go for the flashy, clever adverts. But adverts with impact are those that actually generate customers and, with a limited budget, you may end up biting off more than you can chew. Have a look at or top tips to help you along.

Marketing

Is radio advertising for you?

You can't close your ears. That's the principle behind claims that radio is one of the best mediums for advertisers. Growing businesses in a range of sectors find it significantly boosts brand awareness, especially in conjunction with other media.

Recommended Content

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?