Advertising

Articles, news and expert advice on advertising strategies for small businesses.

News

Online advertising nears £2 billion

Online advertising in the UK was up 10 per cent in the first half of 2010 to £1.97 billion.

News

Ringing the changes

Mobile advertising could soon become mainstream, with operators claiming it will open fresh channels of marketing to ambitious SMEs.

Business management

Travelling to new revenue streams

Jeremy Burbidge drove his business Ticket Media forward by using print technology to sell advertising space on transport tickets.

Marketing

Internet advertising: Is it worth it?

It's easy to be led astray and squander a lot of money on internet advertising but is it worth It? Are there other things you can do to boost traffic. SmallBusiness.co.uk investigates.

Marketing

Radio advertising as a small business marketing strategy is dead

It's official, radio advertising as a small business marketing strategy is dead. At least that's the opinion of SmallBusiness.co.uk readers in our recent poll.

Marketing

Adverts with impact

When you're first creating advertising for your small business, it's very tempting to try to go for the flashy, clever adverts. But adverts with impact are those that actually generate customers and, with a limited budget, you may end up biting off more than you can chew. Have a look at or top tips to help you along.

Marketing

Is radio advertising for you?

You can't close your ears. That's the principle behind claims that radio is one of the best mediums for advertisers. Growing businesses in a range of sectors find it significantly boosts brand awareness, especially in conjunction with other media.

News

The Golden Rules for internet advertising

Advertisers hoping to exploit the internet more effectively should pay close attention to the Five Golden Rules for Internet Advertising, a guide recently produced by the Interactive Advertising Bureau (IAB).

Marketing

Using radio as an advertising medium

Rick Hopkins of the Forum of Private Business has sounded a note of caution to small businesses on using radio as an advertising medium.

News

‘Safe harbour’ scheme gives on-line advertisers credibility

Small businesses are not always able to compete with their larger competitors on price, but there are other ways to differentiate themselves and capture a potential consumer's eye.

Marketing

Calls go up for independent audit of website ‘hits’

Obtaining independent and accurate information on internet traffic at websites is now one of the biggest concerns for managers at advertising and media companies.