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Black Friday

Articles, news and advice on how small businesses can approach and manage the Black Friday sales day.

Marketing

How to run your Black Friday marketing campaign 

In this article, we’ll offer up some tips, tricks and suggestions to help you run your most successful Black Friday marketing campaign to date

Finding and selling to customers

Black Friday: 12 e-commerce conversion tips to boost sales

To help you get ready for Black Friday, B2B digital market place, Market Inspector offers up some tips to help sales

Getting Online

How to prepare your website for Black Friday traffic

As more retailers than ever prepare for Black Friday, Aaron Dicks, managing director at Impression, explains how to prepare your website for an influx in traffic

Finding and selling to customers

5 tips to boost your Black Friday SEO

The Audit Lab shares five tips to strengthen your Black Friday SEO, along with some examples to show you how it's done

Finding and selling to customers

Essential Black Friday tips for Amazon sellers

Here, Mike Cockfield, managing director and Khaos Control Cloud, gives his top tips for Amazon sellers to take advantage of Black Friday.

Finding and selling to customers

Black Friday 2021 – should your business participate?

Shopper attitudes to the annual day of mega deals are changing - but does it represent good value for small businesses? And how can you make the most of it?

Finding and selling to customers

5 tips to maximise Black Friday sales during lockdown

This year’s Black Friday takes place on November 27. How can you maximise online sales while your business is in lockdown?

Finding and selling to customers

6 tips to maximise product sales over Black Friday and Cyber Monday

Serial entrepreneur and angel investor Lara Morgan on how product-based brands can turn the holiday season goldmine opportunity into reality.

News

Black Friday responsible for increase in spending over Christmas

The average household in the UK this year is expected to spend £753 on the festive season this year.

News

Black Friday goes off the boil, but Saturday spending heats up

Sales data taken from 2,000 UK independent retailers shows that sales on Black Friday were down eight per cent compared to last year.

International Business

European union sales growth set to outperform US this Black Friday

Ingenico has predicted that European Union sales growth will outperform the United States this Black Friday.

Taking payments as a small business

Cash comes second best to contactless cards over Black Friday weekend

More than £2 billion was spent on contactless cards during the Black Friday weekend, a new study reveals.

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