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Brands & Branding

Our archive of articles on branding topics for SMEs. Includes expert advice and guides to help small businesses establish and protect their brand presence in the marketplace, plus tips on creating a successful brand strategy, building a visual identity and using marketing to convey your company’s story to customers and clients.

News

Why consumers are fed up with irrelevant brand communications

Almost two-thirds of consumers say they are sent too many irrelevant communications from brands, according to new research.

Marketing

How a rebrand can boost business growth

Neil Everatt, CEO of Selenity, discusses how his company approached a rebrand and the lessons small business owners should learn from his experience.

Marketing

Four strategies for strengthening your brand equity

Here, Shweta Jhajharia of The London Coaching Group looks at why brand value in business is important and suggests four strategies to help businesses strengthen their brand equity.

Marketing

Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.

News

Export Britannia: Keep the British brand alive say UK small businesses

A quarter of small businesses say overseas consumers are more likely to buy the British brand than a year ago, and are boosting their export plans to match.

Business management

Brand partnerships: The key ingredients for small businesses

Here, Mike France, co-founder of Christopher Ward, discusses how to form successful brand partnerships.

News

Consumers abandon brands who lack positive corporate values

MediaCom study shows power of brand purpose with almost one-in-two consumers willing to pay more for a brand that supports a cause that’s important to them

Business Technology

SMEs must adopt big brand mind-set online to stay competitive

Small to mid-sized organisations must adopt a ‘big brand’ mentality towards their website to successfully compete against larger organisations.

News

Consumers do not believe brands care about the social causes they promote

Following Pepsi’s widely criticised activism-themed ad, a study finds that a third of British people believe that brands don’t care about the social causes they promote.

News

Branded content is forgotten by 80 per cent of consumers, study reveals

Prezi unveils new insight into consumer engagement with content and demonstrates the value of a conversational approach.

News

UK baffled by the origins of their favourite brands

Many UK adults find identifying ‘British’ brands confusing and difficult, according to new research.

News

Don’t call me ‘bae’: 64 per cent of consumers hate brands using slang terms

New research highlights the importance of a brand knowing its audience and getting its voice and tone correct.

Recommended Content

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade