Marketing

Four strategies for strengthening your brand equity

Here, Shweta Jhajharia of The London Coaching Group looks at why brand value in business is important and suggests four strategies to help businesses strengthen their brand equity.

Marketing

Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.

News

Export Britannia: Keep the British brand alive say UK small businesses

A quarter of small businesses say overseas consumers are more likely to buy the British brand than a year ago, and are boosting their export plans to match.

Business management

Brand partnerships: The key ingredients for small businesses

Here, Mike France, co-founder of Christopher Ward, discusses how to form successful brand partnerships.

News

Consumers abandon brands who lack positive corporate values

MediaCom study shows power of brand purpose with almost one-in-two consumers willing to pay more for a brand that supports a cause that’s important to them

Business Technology

SMEs must adopt big brand mind-set online to stay competitive

Small to mid-sized organisations must adopt a ‘big brand’ mentality towards their website to successfully compete against larger organisations.