Brands & Branding

Our archive of articles on branding topics for SMEs. Includes expert advice and guides to help small businesses establish and protect their brand presence in the marketplace, plus tips on creating a successful brand strategy, building a visual identity and using marketing to convey your company’s story to customers and clients.


The pros and cons of rebranding your business

Stuart, the founder of UP Clothing has recently teamed up with Boxing Scotland for the upcoming commonwealth games after rebranding his clothing line. Here, he talks of the pros and cons of rebranding.


Do your employees trust your brand values?

Reward Gateway has today announced new research on recognition, communication and trust in the workplace, which reveals a disconnect between employee and employer brand values.


What small businesses can learn from Patek Philippe

Here, we look at how businesses can learn a lot from Patek Philippe.


The John Lewis Effect and what small businesses can learn from it

In this piece, Evelyn Timson, managing director of Aspect, explores how John Lewis started a national TV advertising event and what small businesses can learn from such adroit brand marketing.

Business management

How to create a strong personality for your new business

Here, Keren Lerner, CEO of Top Left Design, looks at the early stages of brand conception, mission statement, target audience and how to utilise the different platforms to create an authentic experience for followers to engage with.


The importance of brand identity

Here, Natalie Lovett, managing director of The Whitewed directory, explains why brand identity is so important for SMEs.


The importance of trust and integrity for your brand

Delivering a quality product or service will form the foundations of your success, but your business needs real values to guarantee it, as we discuss in this piece.


Why consumers are fed up with irrelevant brand communications

Almost two-thirds of consumers say they are sent too many irrelevant communications from brands, according to new research.


How a rebrand can boost business growth

Neil Everatt, CEO of Selenity, discusses how his company approached a rebrand and the lessons small business owners should learn from his experience.


Four strategies for strengthening your brand equity

Here, Shweta Jhajharia of The London Coaching Group looks at why brand value in business is important and suggests four strategies to help businesses strengthen their brand equity.


Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.


Export Britannia: Keep the British brand alive say UK small businesses

A quarter of small businesses say overseas consumers are more likely to buy the British brand than a year ago, and are boosting their export plans to match.

Partner content

4 small business functions that must be automated for greater profits

Can technology help you create more efficient business models? In this article, we explore how you can use technology to boost your business

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It’s time the UK’s small businesses got the seamless communications and collaboration tools they need

Why seamless collaboration is crucial for UK small businesses and what tools can help

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Flexible work is making cybersecurity tougher for UK SMBs. It’s time they got the tools, and the platform, to defend themselves

The cybersecurity landscape for small businesses and the tips and tools that can help

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How to enhance your customer and employee experiences using Uber Vouchers

This article explains how Uber Vouchers can enhance both your customer and employee experience