Brands & Branding

Our archive of articles on branding topics for SMEs. Includes expert advice and guides to help small businesses establish and protect their brand presence in the marketplace, plus tips on creating a successful brand strategy, building a visual identity and using marketing to convey your company’s story to customers and clients.

Marketing

Success in the new year: Brand implementation

Maite Barón discusses ways to implement the branding strategies outlined in her last article.

Getting Online

Top tips for building an online brand

In this piece, brought to you in association with .co.uk, the number one domain for British business, SmallBusiness.co.uk looks at the main things you should consider to ensure your online company gets the exposure it needs to be successful.

Finding and selling to customers

Fail to brand, fail to succeed

Maite Barón reveals why branding your business effectively is crucial for success.

Finding and selling to customers

Why brands matter and how to protect your company’s identity

Without the right brand, Coca-Cola would have been just another fizzy drinks company. Read our guide to find out why brands matter.

Marketing

Achieving success from rebranding – Chocolate and minicabs

As unlikely as it may seem, Hotel Chocolat's co-founder Angus Thirlwell and John Griffin, the doyen of London minicab firm Addison Lee, have a great deal in common - they both achieved success from rebranding.

Blog

Brave new world

As Spanish banking giant Santander completes its rebranding of Abbey National and Bradford and Bingley this month, and American conglomerate Kraft swallows up Cadbury, many may feel a pang of sadness as the darlings of British business keep diminishing.

Finding and selling to customers

The power of business design

A well-designed brand identity can boost sales, ensuring your customers remember your business in a favourable light and come back time and again.

Finding and selling to customers

The value of effective branding

Having a strong, easily recognisable brand can make all the difference in raising your profile and setting you apart from your competitors. SmallBusiness.co.uk offers some answers to commonly asked questions on effective branding.

Marketing

Developing your brand

Putting in place a brand strategy is key to ensuring the success of your company and a genuine, solid identity has a direct impact on your bottom line. Small business owners tend to relate a strong brand and marketing strategy to high cost, but this need not be the case. Read on for our top tips.

Marketing

Building your brand

As soon as you start your business, you should be thinking about the brand you are trying to get across to customers. The aim of your brand is to distinguish your product or service from the competition.