Brands & Branding

Our archive of articles on branding topics for SMEs. Includes expert advice and guides to help small businesses establish and protect their brand presence in the marketplace, plus tips on creating a successful brand strategy, building a visual identity and using marketing to convey your company’s story to customers and clients.

Finding and selling to customers

Why brands matter and how to protect your company’s identity

Without the right brand, Coca-Cola would have been just another fizzy drinks company. Read our guide to find out why brands matter.


Achieving success from rebranding – Chocolate and minicabs

As unlikely as it may seem, Hotel Chocolat's co-founder Angus Thirlwell and John Griffin, the doyen of London minicab firm Addison Lee, have a great deal in common - they both achieved success from rebranding.

Finding and selling to customers

The value of effective branding

Having a strong, easily recognisable brand can make all the difference in raising your profile and setting you apart from your competitors. SmallBusiness.co.uk offers some answers to commonly asked questions on effective branding.

Partner content

4 small business functions that must be automated for greater profits

Can technology help you create more efficient business models? In this article, we explore how you can use technology to boost your business

Partner content

It’s time the UK’s small businesses got the seamless communications and collaboration tools they need

Why seamless collaboration is crucial for UK small businesses and what tools can help

Partner content

Flexible work is making cybersecurity tougher for UK SMBs. It’s time they got the tools, and the platform, to defend themselves

The cybersecurity landscape for small businesses and the tips and tools that can help

Partner content

How to enhance your customer and employee experiences using Uber Vouchers

This article explains how Uber Vouchers can enhance both your customer and employee experience