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Brands & Branding

Our archive of articles on branding topics for SMEs. Includes expert advice and guides to help small businesses establish and protect their brand presence in the marketplace, plus tips on creating a successful brand strategy, building a visual identity and using marketing to convey your company’s story to customers and clients.

News

Don’t call me ‘bae’: 64 per cent of consumers hate brands using slang terms

New research highlights the importance of a brand knowing its audience and getting its voice and tone correct.

Marketing

The lessons your business can learn from the world’s best logos

Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business.

Marketing

How to create an awesome logo for your brand

In this article we’ll tell you about different ways to create your own logo and give you advice on how to make yours evocative and appealing.

Employing & managing staff

Make employer brand your top priority in 2017

Dan Dackombe looks at what small businesses should have on what their 2017 resolution list when it comes to finding/hiring talent.

Marketing

Creating the perfect brand guide lines in three simple steps

Laura McLeod, senior digital marketing manager at 99designs, talks us through her 3 part guide to building the perfect brand.

News

Consumers feel misunderstood by brands

Companies are misunderstanding over a third of their costumers, research finds.

Marketing

A guide to developing brand partnerships 

Tamara Gillan discusses how certain brands have engendered loyalty in their customers with brand partnering.

Advice

Six tips to choosing the right logo design service for your business

Hiring someone decent for your design work can be tricky. Here are some pointers.

Legal advice

Brand protection on the internet: What to know 

Here, Matt Sammon discusses how you should manage your intellectual property strategy in your business.

Advice

Five dos and don’ts when self-branding your business

Here are some tips on what to do and what not to do when seeking to boost your brand.

Legal advice

What is the best way to protect your brand?

Here, Matt Sammon discusses what small businesses should know about intellectual property rights.

Advice

How to overhaul your brand image

Here, Sally Barrett-Spring of Moneypenny.co.uk reveals how the business managed its rebranding process.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade