Customer Experience

Business management

How to conduct a customer survey

Customer surveys are a great way to get feedback on how your business is doing and what customers would like. But how do you structure a survey to get the most responses?

Business management

8 ways to make your small business more disability aware

Being aware of the needs of the disabled isn’t just good business sense, it’s good for your business as a whole

Finding and selling to customers

Five ways to add value to retain your customers

96% of customers say they would avoid a business because of bad customer service. Retaining customers is just as important as finding new ones, says Aileen Allkins

Finding and selling to customers

Q&A: Adrian Swinscoe talks about improving customer experience

The customer experience is central to the longevity of any small business. Advisor Adrian Swinscoe shares his thoughts on the topic.

Finding and selling to customers

How to shape your customer experience vision

Here, Paul Whitelam of ClickSoftware explains what you need for your customer experience vision.

Business Technology

Wi-Fi: the key to getting customers back on the high street

Here, Rees Flynn of WiFi SPARK tells us why a premium Wi-Fi connection is essential for the future of high street shops.

Business Technology

Why your business needs chatbots to improve customer experience

How can a chatbot improve your customers’ experience? And, if you are going to make an investment, what steps should you take to ensure implementation runs smoothly? Here, Chris Crombie finds out.

Finding and selling to customers

How to measure customer experience as a small business

Here, we provide a practical guide to measuring customer experience.


Retailers reducing friction in pursuit of ‘5-star’ customer experiences

Friction-free shopping is a competitive advantage in retail stores, as congestion and not being able to find what you want leave customers shopping elsewhere.

Finding and selling to customers

The modern customer journey

Manhattan Associates managing director, Craig Summers, discusses the importance of creating an engaging customer experience from web store to shop.

Finding and selling to customers

How is loyalty changing the way we shop and experience brands?

Here, we discuss how loyalty is changing the way customers shop and experience brands of any size.


Modern CFOs are driving customer experience with data

More than half of finance leaders report being responsible or accountable for customer focused initiatives.

Partner content

4 small business functions that must be automated for greater profits

Can technology help you create more efficient business models? In this article, we explore how you can use technology to boost your business

Partner content

It’s time the UK’s small businesses got the seamless communications and collaboration tools they need

Why seamless collaboration is crucial for UK small businesses and what tools can help

Partner content

Flexible work is making cybersecurity tougher for UK SMBs. It’s time they got the tools, and the platform, to defend themselves

The cybersecurity landscape for small businesses and the tips and tools that can help

Partner content

How to enhance your customer and employee experiences using Uber Vouchers

This article explains how Uber Vouchers can enhance both your customer and employee experience