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Customer Experience

Articles on on Customer Experience (CX) topics for UK SMEs. Guides on how to improve the overall perception and interaction that customers have with a company or brand throughout their entire journey, from initial awareness to post-purchase support.

Finding and selling to customers

How to measure customer experience as a small business

Here, we provide a practical guide to measuring customer experience.

News

Retailers reducing friction in pursuit of ‘5-star’ customer experiences

Friction-free shopping is a competitive advantage in retail stores, as congestion and not being able to find what you want leave customers shopping elsewhere.

Finding and selling to customers

The modern customer journey

Manhattan Associates managing director, Craig Summers, discusses the importance of creating an engaging customer experience from web store to shop.

Finding and selling to customers

How is loyalty changing the way we shop and experience brands?

Here, we discuss how loyalty is changing the way customers shop and experience brands of any size.

News

Modern CFOs are driving customer experience with data

More than half of finance leaders report being responsible or accountable for customer focused initiatives.

Finding and selling to customers

Amazonian Fear? Don’t go at it alone!

Here, Axway's Shawn Ryan explains how smaller businesses can adapt and disrupt in industries dominated by tech giants to vie for better customer experience.

News

C-suite executives rank customer experience above marketing

Calabrio report reveals half of senior executives view customer experience as the most important way to differentiate their brand.

Finding and selling to customers

The power of scent: using smells to bring consumers in-store

Here, Gareth Cowmeadow, scenting specialist at Ambius, tells us why taking advantage of scent and smell can help boost sales.

Business Technology

The holy grail of customer experience management

Recent research confirms why a symbiotic approach to customer experience is the key to success.

Finding and selling to customers

Starting with the customer will engage people inside and outside your business

Here are five ways in which you can make sure you’re putting the customer at the heart of your business.

Finding and selling to customers

How does human evolution affect shopping behaviour?

Here, Philip Adcock details how the biology of evolution has a huge influence on your customers.

News

Lack of human interaction loses customers

Yonder Digital Group research shows that human interaction is key to good customer experience.

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