Customer Experience

Articles on on Customer Experience (CX) topics for UK SMEs. Guides on how to improve the overall perception and interaction that customers have with a company or brand throughout their entire journey, from initial awareness to post-purchase support.

Finding and selling to customers

How is loyalty changing the way we shop and experience brands?

Here, we discuss how loyalty is changing the way customers shop and experience brands of any size.


Modern CFOs are driving customer experience with data

More than half of finance leaders report being responsible or accountable for customer focused initiatives.

Finding and selling to customers

Amazonian Fear? Don’t go at it alone!

Here, Axway's Shawn Ryan explains how smaller businesses can adapt and disrupt in industries dominated by tech giants to vie for better customer experience.


C-suite executives rank customer experience above marketing

Calabrio report reveals half of senior executives view customer experience as the most important way to differentiate their brand.

Finding and selling to customers

The power of scent: using smells to bring consumers in-store

Here, Gareth Cowmeadow, scenting specialist at Ambius, tells us why taking advantage of scent and smell can help boost sales.

Business Technology

The holy grail of customer experience management

Recent research confirms why a symbiotic approach to customer experience is the key to success.

Finding and selling to customers

Starting with the customer will engage people inside and outside your business

Here are five ways in which you can make sure you’re putting the customer at the heart of your business.

Finding and selling to customers

How does human evolution affect shopping behaviour?

Here, Philip Adcock details how the biology of evolution has a huge influence on your customers.


Lack of human interaction loses customers

Yonder Digital Group research shows that human interaction is key to good customer experience.


Bills not getting any easier to understand for seven in ten customers

The majority of consumers across the UK report that bills are not getting easier to understand and are turning them off of companies.

Finding and selling to customers

Is bad customer experience stalling high-street revival?

Slow service, rude staff and unavailable items blamed as Britons have such a bad customer experience they vow never to return.


Consumers frustrated with in-store experience

Some 71 per cent of shoppers feel they know more about the products and services in-store than the shop associate.

Business Technology

How to keep your small business safe online

Here's how Security Service Edge from Vodafone can help to protect your SME from ever-increasing cyber threats

Business Technology

How to grow a global creative agency in record time

Find out how creative agency, Myth Studio, used technology to grow their business and quadruple their staff count in 18 months

Partner content

Attracting and keeping top talent through Total Reward

Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature