Customer Experience

Articles on on Customer Experience (CX) topics for UK SMEs. Guides on how to improve the overall perception and interaction that customers have with a company or brand throughout their entire journey, from initial awareness to post-purchase support.


Consumers frustrated with in-store experience

Some 71 per cent of shoppers feel they know more about the products and services in-store than the shop associate.


Ditch innovation and favour user experience 

In this blog Arnaud Bertrand, founder of HouseTrip, explains why the best tech start-ups aren't necessarily the biggest innovators in technology.


Having the confidence to charge what your product is really worth

Food entrepreneur Damian Clarkson explains why your best price should be non-negotiable.

Partner content

Why you need a business bank account

HSBC - Advertising feature

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature

Business management

How to create good cashflow habits

HSBC - Advertising feature

Business Technology

How to keep your small business safe online

Here's how Security Service Edge from Vodafone can help to protect your SME from ever-increasing cyber threats