Customer Experience

Articles on on Customer Experience (CX) topics for UK SMEs. Guides on how to improve the overall perception and interaction that customers have with a company or brand throughout their entire journey, from initial awareness to post-purchase support.

News

Bills not getting any easier to understand for seven in ten customers

The majority of consumers across the UK report that bills are not getting easier to understand and are turning them off of companies.

Finding and selling to customers

Is bad customer experience stalling high-street revival?

Slow service, rude staff and unavailable items blamed as Britons have such a bad customer experience they vow never to return.

Marketing

Consumers frustrated with in-store experience

Some 71 per cent of shoppers feel they know more about the products and services in-store than the shop associate.

Blog

Ditch innovation and favour user experience

In this blog Arnaud Bertrand, founder of HouseTrip, explains why the best tech start-ups aren't necessarily the biggest innovators in technology.

Blog

Having the confidence to charge what your product is really worth

Food entrepreneur Damian Clarkson explains why your best price should be non-negotiable.

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?