Customer Experience

Articles on on Customer Experience (CX) topics for UK SMEs. Guides on how to improve the overall perception and interaction that customers have with a company or brand throughout their entire journey, from initial awareness to post-purchase support.

Marketing

Consumers frustrated with in-store experience

Some 71 per cent of shoppers feel they know more about the products and services in-store than the shop associate.

Blog

Ditch innovation and favour user experience

In this blog Arnaud Bertrand, founder of HouseTrip, explains why the best tech start-ups aren't necessarily the biggest innovators in technology.

Blog

Having the confidence to charge what your product is really worth

Food entrepreneur Damian Clarkson explains why your best price should be non-negotiable.

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings