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Digital Marketing

Articles and guides on Digital Marketing technology trends and strategies for UK SMEs, encompassing social media marketing, email marketing, search engine optimisation (SEO), content marketing, pay-per-click (PPC) advertising, and more.

Marketing

Put your digital marketing strategy to the top of your list

Chris Rowson, managing director of e-card company eCO2 Greetings, saw his search ranking plummet after a Google algorithm update. Here, he reveals how he bounced back from the setback.

Marketing

The benefits of video marketing

SmallBusiness.co.uk looks at how creating videos can convey an impactful company message.

Marketing

Pay per Click Advertising for Small Businesses

It's been quite awhile since we last looked at Pay per Click (commonly shortened to PPC) advertising on search engines, and while the basics remain the same, there have been some important changes since that last article and there is also a major market-changing event in the pipeline to which you should be alerted.

Marketing

How to master video marketing

In a world of digital entertainment, viewers now have an invaluable source of knowledge at their fingertips.

Marketing

Strategic Uses for Pay-per-click Advertising

Seven tips on strategic use of online Pay-per-Click advertising that can really boost your e-commerce effectiveness and create a better return on your investment.

Marketing

Basic building block of any Internet marketing campaign

For almost all sectors of commerce today, the Internet, or more specifically the World Wide Web, is now a key tool for business. In the field of marketing in particular it has become crucial.

Marketing

Effective viral marketing

If you want to exude cool and generate a buzz, then maybe you should look at releasing a viral on the web. Here's how.

Marketing

Internet advertising: Is it worth it?

It's easy to be led astray and squander a lot of money on internet advertising but is it worth It? Are there other things you can do to boost traffic. SmallBusiness.co.uk investigates.

Marketing

Search engine marketing explained

What can you do to ensure your website is reaching your target audience and isn't lost among millions of others? This introduction to search engine marketing from Smallbusiness.co.uk and Seamus Ryan of Optimease will point you in the right direction.

Marketing

A guide to pay-per-click advertising

Internet advertising has rapidly come of age and is a method by which small businesses trading online can drive large numbers of customers to their sites at relatively little cost. This guide should prove useful in getting started on the pay-per-click road.

Marketing

Internet marketing: Search engine optimisation

Online marketing is becoming increasingly important to UK business, as recent research from the World Advertising Research Center (WARC) suggests.

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