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Articles and guides on Digital Marketing technology trends and strategies for UK SMEs, encompassing social media marketing, email marketing, search engine optimisation (SEO), content marketing, pay-per-click (PPC) advertising, and more.

Marketing

Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

Business Technology

Why do so many SMEs not have an online presence?

More than one in five small businesses say that a website is not in the company’s short-term future. Why?

Business Technology

Five of the best tools for digital marketing

In this article, Otto Peura describes five of what he considers to be some of the best tools to help your digital marketing.

News

How Brexit and Trump has affected digital marketers 2017 strategy

Following Brexit and the Trump presidency, nearly half of digital marketers do not believe they were tailoring their campaigns correctly.

Marketing

How to make your digital marketing work harder for you

Here are some key focus areas to consider in the field of digital marketing strategies to bring structure to your processes.

Marketing

How to get more from your digital strategy

Ben Garry explains how you can make this year your most effective marketing year yet and how technological changes will affect your business in the months to come.

News

Over 500 brands adopt reviews to earn their stars in time for Christmas

Small businesses seek quality star reviews on Google ahead of the Christmas online shopping boom.

Finding and selling to customers

Customer reviews: Who shares their business experiences?

Women and movie fans are the most likely to submit their thoughts and feedback about businesses online, according to new research.

Marketing

The opportunities and risks of keyword advertising

Matt Sammon looks into the legality of acquiring competitors' brand names as AdWords and the impact of the practice on small businesses.

Marketing

How to optimise your online presence

Kath Dawson discusses how to implement a solid social media strategy and navigate creative digital content, SEO and digital PR to get maximum exposure for your business.

Marketing

Five tips on how SMEs can boost the performance of Google AdWords campaigns

Here, Elias Russezki gives five pointers on what works and what doesn't when it comes to AdWords campaigns.

Marketing

Customer acquisition vs retention: Which side works best?

Jay Karsandas of Mobiles.co.uk discusses how three key aspects of digital marketing can help acquire and retain customers.

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What are the funding options for hospitality businesses?

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Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade