Digital Marketing

The Digital Marketing archive.


Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

Business Technology

Five of the best tools for digital marketing

In this article, Otto Peura describes five of what he considers to be some of the best tools to help your digital marketing.


How to make your digital marketing work harder for you

Here are some key focus areas to consider in the field of digital marketing strategies to bring structure to your processes.


How to get more from your digital strategy

Ben Garry explains how you can make this year your most effective marketing year yet and how technological changes will affect your business in the months to come.


Five tips on how SMEs can boost the performance of Google AdWords campaigns

Here, Elias Russezki gives five pointers on what works and what doesn't when it comes to AdWords campaigns.


Customer acquisition vs retention: Which side works best?

Jay Karsandas of Mobiles.co.uk discusses how three key aspects of digital marketing can help acquire and retain customers.


The benefits of video marketing

SmallBusiness.co.uk looks at how creating videos can convey an impactful company message.


Pay per Click Advertising for Small Businesses

It's been quite awhile since we last looked at Pay per Click (commonly shortened to PPC) advertising on search engines, and while the basics remain the same, there have been some important changes since that last article and there is also a major market-changing event in the pipeline to which you should be alerted.


Strategic Uses for Pay-per-click Advertising

Seven tips on strategic use of online Pay-per-Click advertising that can really boost your e-commerce effectiveness and create a better return on your investment.


Basic building block of any Internet marketing campaign

For almost all sectors of commerce today, the Internet, or more specifically the World Wide Web, is now a key tool for business. In the field of marketing in particular it has become crucial.


Effective viral marketing

If you want to exude cool and generate a buzz, then maybe you should look at releasing a viral on the web. Here's how.


Internet advertising: Is it worth it?

It's easy to be led astray and squander a lot of money on internet advertising but is it worth It? Are there other things you can do to boost traffic. SmallBusiness.co.uk investigates.

Partner content

4 small business functions that must be automated for greater profits

Can technology help you create more efficient business models? In this article, we explore how you can use technology to boost your business

Partner content

It’s time the UK’s small businesses got the seamless communications and collaboration tools they need

Why seamless collaboration is crucial for UK small businesses and what tools can help

Partner content

Flexible work is making cybersecurity tougher for UK SMBs. It’s time they got the tools, and the platform, to defend themselves

The cybersecurity landscape for small businesses and the tips and tools that can help

Partner content

How to enhance your customer and employee experiences using Uber Vouchers

This article explains how Uber Vouchers can enhance both your customer and employee experience