Digital Marketing

Articles and guides on Digital Marketing technology trends and strategies for UK SMEs, encompassing social media marketing, email marketing, search engine optimisation (SEO), content marketing, pay-per-click (PPC) advertising, and more.


How small businesses should structure a video marketing campaign

A video component in a marketing campaign must be strategic and targeted to succeed, says Mungo Park, co-founder of Blueprint.tv.


Living with Google: What you can and can’t get removed from search

Business owners need to get to know Google and understand it better, says Simon Wadsworth, managing partner at Igniyte.


The benefits of a small digital agency

Here, we present the three key benefits of hiring a small digital agency for your business.


Which digital content strategy is best for your small business?

Here, Claire Wilson, content strategy director at Stratton Craig, explains which digital content strategy is best for your small business.


Nearly a quarter of digital marketers don’t track marketing spend

Greenlight report reveals many in the marketing industry aren’t sure they are spending their marketing budgets effectively – be it the audience or channel, there is much uncertainty.


The future of digital marketing; to Snap, or not to Snap?

Here, Josie Scotchmer, marketing manager, Mailjet, tells us what the future of digital marketing will look like for small businesses.


The digital building blocks of every small business

Here, Mou Mukherjee, head of marketing at .Cloud, talks us through the digital building blocks you can use to build the perfect website.


Growing a digital marketing agency

Ben Norman discusses some of the keys to success for his digital marketing agency.


How digital marketing can grow an e-commerce business

Andrew Heppinstall explains several key areas of digital marketing, and shows how they can be used to build and maintain your customer base and grow your e-commerce company.


The importance of web analytics in digital marketing

Getting Online

How to turn your website into a lead generation machine

Otto Peura presents five powerful tactics you should use to turn your website into a B2B lead generation machine.


Google Analytics: What you need to know about online measurement

Chris Norton assesses why Google Analytics is an essential tool for measuring brand awareness and online conversions.

Partner content

Why you need a business bank account

HSBC - Advertising feature

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature

Business management

How to create good cashflow habits

HSBC - Advertising feature

Business Technology

How to keep your small business safe online

Here's how Security Service Edge from Vodafone can help to protect your SME from ever-increasing cyber threats