Email marketing

Articles and guides on effective email marketing for UK small businesses. Whether it is newsletters, promotional offers, transactional emails or personalised content, well-managed email marketing campaigns can allow businesses to better reach their audience directly, delivering tailored messages based on recipients’ preferences and behaviours.

News

E-mail can’t beat the ‘human touch’

E-mail may be the most cost-effective form of direct marketing for small businesses on a tight budget, but it's no substitute for the personal approach.

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

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