Tag

Marketing

Guides and advice on effective small business marketing for UK SMEs, covering a range of activities including market research, branding, advertising, and customer engagement.

Marketing

Marketing and creative agencies: How to find the right fit

What are the signs that an agency may or may not be a good fit for your small business? In this piece, David Morgan, chairman of The Mission, finds out.

Marketing

Account-based marketing and why your business needs to know about it

Here, we look at how a specific marketing technique can help you achieve a high ROI.

Marketing

Two thirds of businesses confess to copycat marketing

More than two thirds of businesses confess to 'copycat' marketing, pinching marketing techniques of competitors in the hopes of achieving similar results.

Marketing

Lessons for small business marketers from epic campaign fails

Here, Claire Wilson, content strategy director at Stratton Craig, teaches us the lessons we can learn from bad marketers.

Marketing

Why your marketing needs an Avatar

Here, Shweta Jhajharia of The London Coaching Group, discusses why small businesses need to create an avatar for their marketing.

Marketing

Defining the SME – why one size doesn’t fit all when it comes to marketing

Here, Laura Tallett, director, business and corporate at Speed Communications, breaks down the best marketing approach for SMEs.

News

A third of Brits opt-in to marketing from brands online

Almost one in three Britons are likely to opt in to marketing to allow brands to communicate with them online.

Marketing

How important is marketing for small businesses?

Here, Shahzad Ali, managing director of Get Licensed, explains why marketing is important for small businesses.

Marketing

Seven marketing mistakes to avoid

Here, Gemma Richards, marketing manager at Fluid Branding, gives seven tips to avoid making marketing mistakes.

Marketing

Thoughtful marketing that helps small B2B brands make a big impact

Jenny Hughes explains why a strong B2B brand means more than a logo, and explains some simple steps to take to determine your brand personality.

Marketing

7 inexpensive ways to promote your small business

Want to get your name in front of potential new clients on a budget? Looking for cost effective ways to publicise your business? Check out this list of ideas for offline and online business promotion that won't break the bank.

Marketing

The power of print: How to get your business off the ground

How can you get your message heard above everybody else? Printed marketing materials may be the answer.

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Business management

How to create good cashflow habits

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