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Guides and advice on effective online marketing for UK SMEs – an essential part of a company’s overall marketing strategy, allowing businesses to connect with customers in meaningful ways, drive traffic, generate leads, and ultimately increase sales and brand visibility in the competitive online landscape.

Marketing

A guide to marketing your small business on YouTube

Here, we look at how best to market your business on YouTube to maximise visibility for your company

Marketing

Is TikTok better than Facebook for small business ads?

Because it’s a new platform, ads on TikTok are better value and require less creative input than Facebook ads

Marketing

How to grow your business with zero advertising budget

You don’t need an advertising budget to drive sales. What you need is an authentic message and customers who support your vision

Finding and selling to customers

GoDaddy hosts virtual Christmas high street to promote microbusinesses

#GoDaddyShops aims to connect Christmas shoppers with microbusinesses as public makes conscious effort to shop independently this year

Marketing

How to use Snapchat to sell your products to Gen Z

Snapchat is ubiquitous for those aged between 14 and 24 in the States. Yet many small businesses are timid about marketing to Gen Z. Brian Skewes shows you how

Marketing

Small business online marketing 101, all the latest tips

If you have a small business and you're ready to take it online, or you need some extra help to market your small business, read these digital marketing tips 101.

Marketing

Standing out from the competition: five tips to nail your online branding

When you're making decisions about online branding, it can be tempting to stay safe. Jake Arnos of Vistaprint explains why you shouldn't.

Marketing

Three platforms to use for online marketing on a budget

Ben Caine, founder of The Copywriting King, reveals the three key tools he uses to run his online marketing campaigns on a budget.

Finding and selling to customers

The psychology of online buyers and how to win them over

Selling to customers online is becoming more and more important for small businesses. Here are some tips to help you engage online buyers.

Business Technology

SMEs must adopt big brand mind-set online to stay competitive

Small to mid-sized organisations must adopt a ‘big brand’ mentality towards their website to successfully compete against larger organisations.

Marketing

Five online marketing strategies to gear up for Christmas

With over 60 per cent of UK consumers doing half of their Christmas shopping online, it’s time to knock it up a gear, says Tim Cameron-Kitchen.

Marketing

Simple ways for your offline marketing to benefit your online marketing

Colour Graphics talks us through seven easy steps that use offline marketing to boost your presence online.

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Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Business management

How to create good cashflow habits

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