Social Media

The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.


How NOT to tweet like President Trump if you want to keep your account

Creating waves on Twitter is not always a bad thing but you must be careful what you do post. Four do’s and don’ts of sharing controversial material on Twitter.

Getting Online

A quarter of entrepreneurs don’t use social media for their small business

In partnership with the UK Domain, we reveal why a quarter of small business owners don't use social media


Google gives £25m worth of free ad spend to British small businesses

Google awards free ad grants worth up to £800 each to UK small businesses that have advertised on the internet search giant in the past

Getting Online

A guide to social media strategy for small business owners

In partnership with the UK Domain, we present this guide to social media strategy to help your small business grow

Getting Online

8 steps to creating a social media strategy for your small business

In partnership with the UK Domain, we share the steps that you need to take to create a social media strategy for your small business


How to get 1,000 followers on your small business Instagram

Here are three things you need to do to quickly build Instagram followers, which can convert into sales down the line

Getting Online

4 steps to help your small business grow on Instagram

In partnership with The UK Domain, we'll take you through four steps that will help your small business Instagram account to grow

Getting Online

Your 4-step guide to setting up an Instagram business account

In partnership with The UK Domain, we explain the four steps you need to take to set up your Instagram business account

Getting Online

How to establish an online presence for new businesses

Nearly two million UK small businesses don't have any online presence, costing them over £343bn a year. Here are 5 effective ways to establish your small business on the internet.


Social Media Metrics – It’s Time To Measure What Matters

In this article Lois Freail, Head of Social Media and Content at Ecrubox Digital, argues that 'Vanity Metrics' such as followers, page views and likes, are not a good way to measure the impact of your social media efforts. Instead, you should focus on engagement and conversions.


6 hacks to improve your small business digital marketing

BBC Apprentice winner Mark Wright offers small businesses six ways to get results from their digital marketing

Business Technology

Three ways to make the most of social media within your PR strategy

Here, Simran Ghata-Aura of JournoLink explains why good use of social media is essential for your PR strategy.

Partner content

How to prepare for business growth in 2022

The team at Funding Options explain how to prepare for business growth in 2022

Partner content

Tide to empower small businesses to optimise cash flow with insights tool

Tide is introducing a Cashflow Insights tool to help small businesses mitigate delays in payment and improve their credit score

Partner content

Business Current Account Masterclass

Tune into the Masterclass from the Current Account Switch Service to find out why you should switch your business account pronto

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?