Social Media

The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

Marketing

How to grow your business with zero advertising budget

You don’t need an advertising budget to drive sales. What you need is an authentic message and customers who support your vision

Business Technology

Facebook Disabled Me – how to avoid being locked out of your business account

We take a look behind the hashtag #facebookdisabledme and find out what it means for small businesses who use the platform

Marketing

How to use Snapchat to sell your products to Gen Z

Snapchat is ubiquitous for those aged between 14 and 24 in the States. Yet many small businesses are timid about marketing to Gen Z. Brian Skewes shows you how

Marketing

How NOT to tweet like President Trump if you want to keep your account

Creating waves on Twitter is not always a bad thing but you must be careful what you do post. Four do’s and don’ts of sharing controversial material on Twitter.

Getting Online

A quarter of entrepreneurs don’t use social media for their small business

In partnership with the UK Domain, we reveal why a quarter of small business owners don't use social media

Marketing

Google gives £25m worth of free ad spend to British small businesses

Google awards free ad grants worth up to £800 each to UK small businesses that have advertised on the internet search giant in the past

Getting Online

8 steps to creating a social media strategy for your small business

In partnership with the UK Domain, we share the steps that you need to take to create a social media strategy for your small business

Marketing

How to get 1,000 followers on your small business Instagram

Here are three things you need to do to quickly build Instagram followers, which can convert into sales down the line

Getting Online

How to establish an online presence for new businesses

Nearly two million UK small businesses don't have any online presence, costing them over £343bn a year. Here are 5 effective ways to establish your small business on the internet.

Marketing

Social Media Metrics – It’s Time To Measure What Matters

In this article Lois Freail, Head of Social Media and Content at Ecrubox Digital, argues that 'Vanity Metrics' such as followers, page views and likes, are not a good way to measure the impact of your social media efforts. Instead, you should focus on engagement and conversions.

Marketing