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Social Media

The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

Marketing

On-site social: The key to social media e-commerce success

Social media can be frustrating and time consuming for a small business so get your customers and site visitors to look after it for you. Marketing expert Chloe Thomas explains how.

Finding and selling to customers

Customer engagement top priority for small businesses this year

Improving direct customer engagement to better customer service is becoming a main focus for many small businesses.

Marketing

Shoppers relying on social media when buying items online

Almost half of consumers say they now count on social media when making an online purchasing decision, research finds.

Blog

Three threats to your company Twitter account – and how to avoid them 

Following a number of high-profile security breaches on Twitter, Mike Newman of password management service my1login discusses how businesses can stay vigilant on the social network.

Blog

How a small business can win at the internet

Making friends online is great, but social media is a waste of time unless it boosts sales.

Marketing

How will social media attract more traffic to my website?

Having a presence on social media websites will help to increase brand awareness, which will help you to reach new customers that might not have found your products/services previously.

Marketing

Optimising Twitter for business

In this age of 24/7 communication, your consumers are not only people who buy your product or services, but are vital to your online presence and valued members of your marketing team.

Blog

Twittering away time

The right level of social media regulation in the workplace can be a tough thing to judge.

News

SMEs flock to social media

Small businesses have seen a dramatic rise in their use of social networks for business purposes over the past year, research finds.

News

Intolerance of social networks could hurt SMEs

Employers who impose strict policies against the use of social networking tools designed for business are at risk of alienating 'Generation Facebook' from joining their organisation, research finds.

Marketing

Social media influentual in reputation management

Three quarters of consumers who heard about a bad customer experience via social media stopped doing business with the offending company, research finds.

News

SME resistance to social media a ‘major barrier’

Resistance from employers to embrace social media and new ways of working could be a major barrier hindering the future potential of UK businesses and their staff, a recruitment company warns.

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