Social Media

The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

Marketing

Brands with social media presence seen as more ‘human’

Social media platforms provide businesses with a huge opportunity to improve consumer trust, research finds.

Marketing

Should B2B brands be funny and personable on social media?

Is there a place for humour and quirky personality traits in a B2B brand? Here, we look into it.

Finding and selling to customers

Five tips for having online conversations with customers

Here, Ed Molyneux gives his tips on nurturing online conversations and relationships for useful feedback from clients and customers.

News

Consumers turn to social media to voice complaints

An increasing number of consumers are turning to social media first to voice complaints, have complicated situations resolved, and even in the case of a crisis, according to a study.

Marketing

Conquering the small business hashtag: Twitter tips for SMEs

Here, Niall O'Loughlin discusses how to make the most of your brand identity on Twitter.

Marketing

New social platform technology produces the best consumer insight ever

Here, we look at how marketers can tap into the big data from social media.

Marketing

Incorporating data capture into your social strategy

Start-ups often ask how they can enrich their email marketing pool in a cost-effective and ethical way. Here, Victoria Browne gives some tips.

Marketing

Social media for the small business: Start by listening

Here, Meera Sapra discusses how to create a personal voice on social media.

Office & home working

Social media in the workplace

Over recent years social media usage has been integrated into many professional roles. Here, Neil Atkinson discusses negotiating the line between professional and personal use.

Marketing

Who owns our social media?

Here we look at the glut of social media sites and their relative standing online.

News

Small businesses failing to take advantage of social media

UK consumers would be far more likely to shop and spend money with small, independent businesses if those businesses did more to market themselves on social media sites, research finds.

Marketing