Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

How small businesses can tap into the consumer mindset

In this piece, Jonathan Smith looks into how a business can fully understand the ways to unlock insights into consumer behaviour.

Finding and selling to customers

Finding and selling to customers

Beat the gig economy and become a direct selling entrepreneur

Could becoming a direct selling entrepreneur be the best way to beat the gig economy? In this piece, Lindsay Harriss find out.

Finding and selling to customers

How your small business can succeed in the subscription economy

Here, John Phillips explores the huge opportunities that the subscriptions market holds for UK SMEs and entrepreneurs.

Finding and selling to customers

The role that body language and tone plays in sales

Here are some helpful tips to help you manage your body language to help improve your overall sales performance.

Finding and selling to customers

Why one in three customers do not buy your complete range

Would-be customers are unaware of most of your product range, says Royston Guest. Here, he discusses how to put that right.

Finding and selling to customers

Seven tips to help your small business outsmart the competition

Here, we look at some of the ways your business can stay agile and keep ahead of competitors in the new year.

Finding and selling to customers

Is bad customer experience stalling high-street revival?

Slow service, rude staff and unavailable items blamed as Britons have such a bad customer experience they vow never to return.

Finding and selling to customers

Male, married and millennial: research profiles a loyal customer

The most loyal customer in the UK is likely be the three Ms: male, married and millennial, according to new research.

Finding and selling to customers

Is bad customer experience stalling high-street revival?

Slow service, rude staff and unavailable items blamed as Britons have such a bad customer experience they vow never to return.

Finding and selling to customers

Male, married and millennial: research profiles a loyal customer

The most loyal customer in the UK is likely be the three Ms: male, married and millennial, according to new research.

Finding and selling to customers

How to bring in the clients you really want to work with

Here's how to move forward to attaining the quality of clients you really want to attract to your small business.

Finding and selling to customers

Five ways small businesses can improve their websites before Christmas

Here are five top tips for ensuring your website is at the top of the Christmas wish list for consumers this holiday season.

Finding and selling to customers

Black Friday customer engagement: Three survival tips

Jason Lark discusses how, by focusing on effective customer engagement, you can make a resounding success of the rest of the festive season.

Finding and selling to customers

How to avoid the last-ditch sales tactic

More complex or short-term sales tactics have arisen from the competitiveness of the Software as a Service market. Adam Reynolds explores what this means for businesses and clients.

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