Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Black Friday customer engagement: Three survival tips

Jason Lark discusses how, by focusing on effective customer engagement, you can make a resounding success of the rest of the festive season.

Finding and selling to customers

Finding and selling to customers

How to avoid the last-ditch sales tactic

More complex or short-term sales tactics have arisen from the competitiveness of the Software as a Service market. Adam Reynolds explores what this means for businesses and clients.

Finding and selling to customers

Looking at predictive Customer Lifetime Value in B2B

For B2B companies, predicting the wrong LTV may be loss making. Here's how to stay on a safer side of forecasting future value of a relationship.

Finding and selling to customers

How three businesses are gearing up for Black Friday

Here, three small companies reveal their preparations for what could be the biggest retail day of the year.

Finding and selling to customers

Black Friday: How to gear up your online retail business

Andy Richley explores the measures you must take to have a successful Black Friday as an online retail business.

Finding and selling to customers

Digital transformation: Why the customer is the be all and end all

Steve Rafferty touches on the importance of taking a customer-centric approach to digital transformation.

Finding and selling to customers

Answer the phone to get those tills ringing this Black Friday

Paying attention to online reviews and utilising a good strategy for managing websites and phones is the best way to maximise sales during Black Friday, says Reuben Singh.

Finding and selling to customers

The three most efficient ways to reach out to your customers

These days, social media is king and engaging with your customers online is essential. But what is the best way to engage with your audience, and how should you adapt your outreach programme to target different groups?

Finding and selling to customers

Answer the phone to get those tills ringing this Black Friday

Paying attention to online reviews and utilising a good strategy for managing websites and phones is the best way to maximise sales during Black Friday, says Reuben Singh.

Finding and selling to customers

The three most efficient ways to reach out to your customers

These days, social media is king and engaging with your customers online is essential. But what is the best way to engage with your audience, and how should you adapt your outreach programme to target different groups?

Finding and selling to customers

Black Friday will prove online shopping isn’t killing the high street

As traditional retailers grapple with the realities of modern marketing, online-only businesses are beginning to venture into the physical world, says Elizabetta Camilleri.

Finding and selling to customers

Why the power of data should not be underestimated

In this piece, we speak to three businesses for a first-hand view of how they use data, and the benefits they enjoy.

Finding and selling to customers

How no-obligation tactics and transparent pricing can improve your sales

In this piece, Julian Betts shares his thoughts on how dropping the hard sell can improve your sales figures in the digital age.

Finding and selling to customers

Establishing a customer-centric company ethos

Here, we look at how to take your business further by harnessing the power of a customer-centric company ethos.

Recommended Content

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.