Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

How to turn your customers into a community

How do you successfully build a customer community that feels organic and genuinely valuable rather than forced? Read on for some top tips.

Finding and selling to customers

Finding and selling to customers

Why focusing on your company’s average transaction value is key

In this article, we look at one of the key factors that affects both sales and profits in a small business: average transaction value.

Finding and selling to customers

Three tests to measure the strength of your USP

Getting your USP right is critical to business success. In this piece, we look at three tests businesses can use to trial and develop their USP.

Finding and selling to customers

How to get your pricing right as a modern small business

John Coulston discusses the challenges today's businesses face when setting prices and the factors to consider to get it right.

Finding and selling to customers

Six tactics to get more clients for your start-up social media agency

Gavin Hammar discusses the six most effective tactics he has adopted at his social media agency to gain clients early on.

Finding and selling to customers

Top tips for improving your customer service

David Haxton gives some advice on getting to know your clientele and serving them better.

Finding and selling to customers

How to run a small shop successfully: Three shop owners give their thoughts

In this piece, three shop owners reveal how they boosted their business fortunes, from introducing a more focused product range to striving for the best customer service.

Finding and selling to customers

Third party platforms: is it worth selling through the likes of eBay and Amazon?

Third party selling platforms may seem tempting to boost your small business sales, but make sure you know all of the pros and cons before you get started.

Finding and selling to customers

Building a good rapport with your customers to gain long-term business relationships

According to the Market Research Society, building rapport is essential for effective customer communication – here’s how do it.

Finding and selling to customers

High Street Manifesto 2018: A rallying cry for small retailers

Here, we look at the latest manifesto from our partners at SaveTheHighStreet.org, who are leading the charge to bring fresh opportunities to small retailers up and down the UK. 

Finding and selling to customers

Busy summer months: 5 tips to cope with the retail rush

Summer has finally arrived! Sarah Musgrove of Opus Energy shares her top five tips to deal with the retail rush.

Finding and selling to customers

British tourism boost: Three tips to attract the international shopper

British tourism is set to soar this summer. Chris Crang of Worldpay gives his advice on how to cater to international customers.

Finding and selling to customers

Read our guide on how to deliver the best customer care

We've teamed up with BDM Talk to bring you a comprehensive guide to mastering your customer care.

Finding and selling to customers

How to maximise sales through the art of listening

With a few simple techniques, you can hone your listening skills and see your sales soar. In this piece, we look at how.

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Funding options for the water supply, sewerage and waste management sector

The guys over at Funding Options explain what finance is available to firms in the water supply, sewerage and waste management sector

Partner content

Can businesses save money on CBILS repayment costs by refinancing for a RLS loan?

Your business could save money on CBILS repayments by refinancing for an RLS loan – Funding Options tells us how

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What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

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What is public liability insurance, and does it cover Covid-19 claims?

Public liability insurance can cover your small business if a third party has an accident or injury. But does public liability insurance cover claims made against your business arising from Covid-19?