Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

How to help grow your small business sales on and offline

The pandemic has transformed the way consumers shop. Watch this panel session to learn practical tips on how to build an omnichannel strategy

Finding and selling to customers

Finding and selling to customers

The importance of having a niche as a small company

Having a business niche doesn’t mean narrowing your opportunities, it’s more about being targeted and relevant, says Tim Rylatt from UK Growth Coach

Finding and selling to customers

Avoiding the overtrading trap: When to take orders, and when not to

Overtrading means when you are selling more products than you can afford to buy. Simon Rigby offers tips to avoid this tricky situation

Finding and selling to customers

Guidelines for conducting market research for small businesses

Market research is the bedrock of successful business - and not just for launch. Keeping tabs on customers is useful at every stage of business, says Katie Tucker

Finding and selling to customers

Strong Customer Authentication requirements: what you need to know

If you sell through the internet, your small business must introduce Strong Customer Authentication requirements by 14 March 2022. What is SCA and how will it affect your small business?

Finding and selling to customers

How business buyers can increase margins and grow their business through e-commerce

Find out how you as business buyers can find new products and grow your business in 2022

Finding and selling to customers

The top 10 hottest products for 2022

Unlock new possibilities for your business this year

Finding and selling to customers

Levelling up your business by tapping into four key consumer trends

Unlocking new possibilities with sustainable, smart, lifestyle and health products

Finding and selling to customers

The top 10 hottest products for 2022

Unlock new possibilities for your business this year

Finding and selling to customers

Levelling up your business by tapping into four key consumer trends

Unlocking new possibilities with sustainable, smart, lifestyle and health products

Finding and selling to customers

The importance of defining your unique selling point

Innovate UK runs down the top tips for finding and defining your unique selling point and boost your sales.

Finding and selling to customers

Black Friday 2021 – should your business participate?

Shopper attitudes to the annual day of mega deals are changing - but does it represent good value for small businesses? And how can you make the most of it?

Finding and selling to customers

How to get to the top of Google

Getting that #1 spot on Google when a customer wants to buy is gold for any small business. Paul Friend shows how to get your small business ranking high

Finding and selling to customers

Sales commission structure for UK small business

You need to take on a salesperson to grow your business. But how do you know what to pay them? Here are the different sales commission structures you can use.

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5 things every small business owner needs to know before starting

HSBC - Advertising feature

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What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

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Benefits of switching to the right business bank account

We've teamed up with the Current Account Switch Service to explain the benefits of switching your business bank account.

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Business Companion: a reliable voice in the misinformation age

Business Companion is a one-stop-shop for accurate and up-to-date legal guidance, whatever sector you’re in — and it’s all completely free