Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

How to personalise your customer experience

When it comes to selling online, there’s nothing to stop you offering the same level of service as big High Street brands – if not higher. Elliot Bishton says that personalising how you treat customers is key.

Finding and selling to customers

Accounting

Help to Grow: Digital – how can it help my business?

UPDATED: Government offers discounts of up to £5,000 for digital accounting, customer relationship management (CRM) and eCommerce software from approved providers

Finding and selling to customers

How to launch on Amazon US from the UK

Thousands of UK companies use Amazon as a springboard for expanding their business to the US. If you’d like to join them, you’ve come to the right place.

Finding and selling to customers

How to help grow your small business sales on and offline

The pandemic has transformed the way consumers shop. Watch this panel session to learn practical tips on how to build an omnichannel strategy

Finding and selling to customers

The importance of having a niche as a small company

Having a business niche doesn’t mean narrowing your opportunities, it’s more about being targeted and relevant, says Tim Rylatt from UK Growth Coach

Finding and selling to customers

Avoiding the overtrading trap: When to take orders, and when not to

Overtrading means when you are selling more products than you can afford to buy. Simon Rigby offers tips to avoid this tricky situation

Finding and selling to customers

Guidelines for conducting market research for small businesses

Market research is the bedrock of successful business - and not just for launch. Keeping tabs on customers is useful at every stage of business, says Katie Tucker

Finding and selling to customers

Strong Customer Authentication requirements: what you need to know

If you sell through the internet, your small business must introduce Strong Customer Authentication requirements by 14 March 2022. What is SCA and how will it affect your small business?

Finding and selling to customers

Guidelines for conducting market research for small businesses

Market research is the bedrock of successful business - and not just for launch. Keeping tabs on customers is useful at every stage of business, says Katie Tucker

Finding and selling to customers

Strong Customer Authentication requirements: what you need to know

If you sell through the internet, your small business must introduce Strong Customer Authentication requirements by 14 March 2022. What is SCA and how will it affect your small business?

Finding and selling to customers

How business buyers can increase margins and grow their business through e-commerce

Find out how you as business buyers can find new products and grow your business in 2022

Finding and selling to customers

The top 10 hottest products for 2022

Unlock new possibilities for your business this year

Finding and selling to customers

Levelling up your business by tapping into four key consumer trends

Unlocking new possibilities with sustainable, smart, lifestyle and health products

Finding and selling to customers

The importance of defining your unique selling point

Innovate UK runs down the top tips for finding and defining your unique selling point and boost your sales.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Small business owners: discover alternative funding solutions to help fuel your growth

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.