Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Read our guide on how to deliver the best customer care

We've teamed up with BDM Talk to bring you a comprehensive guide to mastering your customer care.

Finding and selling to customers

Finding and selling to customers

Client retention: Top tips for keeping your customers

Client retention is key to your continued business growth and development, Natalie Lovett argues. Here are some top ways to ensure you keep your clients.

Finding and selling to customers

How to price your services

Pricing your services can be the most complex part of the marketing process. What are you worth? How do you justify your rates or prices? There is a lot to think about. Read this guide from marketing specialist and Q&A panel expert Jackie Jarvis.

Finding and selling to customers

Why are smaller businesses still struggling to win government contracts?

Bidding for government work can be a lengthy and costly process, and many smaller businesses don’t have the same resources as larger companies to put together winning bids. Here, Martin Reed explores the issue.

Finding and selling to customers

How small businesses can repopulate the high street

Focusing on the difficulties faced by major retail businesses means missing the wider picture on how the sector is evolving, argues Ambreen Khasru.

Finding and selling to customers

Six tips for small businesses to master e-commerce

Here are some best practices for providing excellent customer support to your e-commerce customers.

Finding and selling to customers

Five tips on creating market awareness for your sales cycle

In this article, we provide five pointers for creating market awareness for your sales cycle.

Finding and selling to customers

Five ways to improve conversion rates in Magento

Here, we look at five important ways that you can improve the conversion rate of your Magento site.

Finding and selling to customers

Five tips on creating market awareness for your sales cycle

In this article, we provide five pointers for creating market awareness for your sales cycle.

Finding and selling to customers

Five ways to improve conversion rates in Magento

Here, we look at five important ways that you can improve the conversion rate of your Magento site.

Finding and selling to customers

Six tips to master e-commerce customer support

Here, we take a look at how how e-commerce businesses can improve their customer support through utilising omni-channel support, embracing social media and mobile messaging, providing self-service and the use of video.

Finding and selling to customers

How to harness negotiation and boost your sales success

Here, we look at four key tips for harnessing your negotiation skills to secure your sales pipeline.

Finding and selling to customers

Don’t sell to imaginary people – the art of finding your customer

Here, Ian Blackburn, managing director of Hidepark Leather, explores the idea of seeing past audience stereotypes and using data and industry insight to tap into the new trends to improve sales and marketing efforts.

Finding and selling to customers

Examining the benefits of store cards and loyalty programmes

Here's why you should not disregard the benefits of tools like loyalty programmes in your business.

Recommended Content

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?