Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Future proofing your business – it’s time to listen to your customer

Karen Woodhead, director of marketing for Huthwaite International, reveals how organisations should future proof their businesses to secure the next customer.

Finding and selling to customers

Finding and selling to customers

Ghosting: Lack of communication could lose your business customers

UK consumers are four times less likely to repeat-purchase from retailers ghosting them after a sale, research uncovers.

Finding and selling to customers

How to enhance sales productivity in your organisation

Sales managers can take several steps to ensure their teams remain focused and productive, as we discuss here.

Finding and selling to customers

Transform your SME with a business to government sales strategy

Here, we take a look at how you can transform your small business by creating a thorough ‘business to government’ sales strategy.

Finding and selling to customers

How shoppers’ changing habits could unlock the magic formula for small businesses

Nicola Longfield, director of small business at PayPal UK, explains why small businesses have to keep up with new payment and shopping technologies if they want to come out on top.

Finding and selling to customers

Are SMEs losing out on personalisation through e-commerce?

SMEs have long been the masters of a personalised approach to business, but with larger organisations making the most of e-commerce to personalise the customer journey, smaller businesses must keep up or risk losing out on their home turf.

Finding and selling to customers

Have you prepared your business for the Christmas rush?

Keith Softly, head of asset and invoice finance product, global transaction banking at Lloyds Banking Group, looks at how businesses can get their books ready for the festive period.

Finding and selling to customers

Five neuro-linguistic programming tips to help you win sales

Can neuro-linguistic programming help your sales processes? Here, we find out.

Finding and selling to customers

Have you prepared your business for the Christmas rush?

Keith Softly, head of asset and invoice finance product, global transaction banking at Lloyds Banking Group, looks at how businesses can get their books ready for the festive period.

Finding and selling to customers

Five neuro-linguistic programming tips to help you win sales

Can neuro-linguistic programming help your sales processes? Here, we find out.

Finding and selling to customers

Live agent provision: How effective is it for customer service?

Here, Chris Robinson, CEO at Yonder Digital Group, explores why small businesses aren't maximising live support to help their customers .

Finding and selling to customers

The SME sales curse: appealing to everyone

Here, Shweta Jhajharia of The London Coaching Group looks at why the smaller your niche, the more likely you are to increase your sales.

Finding and selling to customers

How to measure customer experience as a small business

Here, we provide a practical guide to measuring customer experience.

Finding and selling to customers

How one small business went from start-up to partnering with Tesco

Co-founder and CEO of Spoon Guru Markus Stripf discusses his journey from start-up to partnering with a retail giant in less than three years.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?