Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Social shopping: Take your strategy from Debenhams

How can the social shopping strategy that Debenhams is using help your own retail business?

Finding and selling to customers

Finding and selling to customers

Five reasons start-ups should plan a business launch event

Here, Sam Wright, a content writer for Cottages in Northumberland, gives five reasons why businesses should plan their launch event.

Finding and selling to customers

The modern customer journey

Manhattan Associates managing director, Craig Summers, discusses the importance of creating an engaging customer experience from web store to shop.

Finding and selling to customers

Brands risk losing two thirds of customer base if they don’t adapt for customer loyalty

Brands that offer personalised experiences foster stronger customer loyalty, according to new research from Adobe and Goldsmiths.

Finding and selling to customers

How to start your e-commerce journey on the right foot

Here, Greg Liset, head of e-commerce at Barclaycard, explains the best way to set up an e-commerce business in the UK.

Finding and selling to customers

Customer complaints – how to manage your customers

Here, Natalie Lovett, managing director of The Whitewed directory, explains how small businesses can manage customer complaints.

Finding and selling to customers

The value of a CRM system for small businesses

Here, Simon Joyce, director of Anchor Vans, explains how small businesses can get real value from a CRM system.

Finding and selling to customers

How is loyalty changing the way we shop and experience brands?

Here, we discuss how loyalty is changing the way customers shop and experience brands of any size.

Finding and selling to customers

The value of a CRM system for small businesses

Here, Simon Joyce, director of Anchor Vans, explains how small businesses can get real value from a CRM system.

Finding and selling to customers

How is loyalty changing the way we shop and experience brands?

Here, we discuss how loyalty is changing the way customers shop and experience brands of any size.

Finding and selling to customers

The psychology of online buyers and how to win them over

Selling to customers online is becoming more and more important for small businesses. Here are some tips to help you engage online buyers.

Finding and selling to customers

Procrastination is costing European business millions in revenue

A new report suggests that gut instinct no longer has a place on the sales floor, as businesses lose millions to procrastination.

Finding and selling to customers

The end of shopping around? Engaging in the customer experience

Here, Andrew Fowler, UK country manager at Apptus, explores the potential end of brick and mortar shopping in the face of advancing customer experience.

Finding and selling to customers

HR tips for small business leaders (in growth mode)

Here, Ronni Zehavi CEO of hibob, highlights the top HR tips for small businesses leaders who are looking to grow in 2017.

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.