Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Retail or e-tail? The rise of e-commerce

With the rise in online shopping in recent years, how has the retail market adapted?

Finding and selling to customers

Finding and selling to customers

Why technology won’t stop disrupting commerce

Here, Nick Thompson, managing director of DCSL Software, explains how commerce and technology are intrinsically linked.

Finding and selling to customers

Social shopping: Take your strategy from Debenhams

How can the social shopping strategy that Debenhams is using help your own retail business?

Finding and selling to customers

Five reasons start-ups should plan a business launch event

Here, Sam Wright, a content writer for Cottages in Northumberland, gives five reasons why businesses should plan their launch event.

Finding and selling to customers

The modern customer journey

Manhattan Associates managing director, Craig Summers, discusses the importance of creating an engaging customer experience from web store to shop.

Finding and selling to customers

Brands risk losing two thirds of customer base if they don’t adapt for customer loyalty

Brands that offer personalised experiences foster stronger customer loyalty, according to new research from Adobe and Goldsmiths.

Finding and selling to customers

How to start your e-commerce journey on the right foot

Here, Greg Liset, head of e-commerce at Barclaycard, explains the best way to set up an e-commerce business in the UK.

Finding and selling to customers

Customer complaints – how to manage your customers

Here, Natalie Lovett, managing director of The Whitewed directory, explains how small businesses can manage customer complaints.

Finding and selling to customers

How to start your e-commerce journey on the right foot

Here, Greg Liset, head of e-commerce at Barclaycard, explains the best way to set up an e-commerce business in the UK.

Finding and selling to customers

Customer complaints – how to manage your customers

Here, Natalie Lovett, managing director of The Whitewed directory, explains how small businesses can manage customer complaints.

Finding and selling to customers

The value of a CRM system for small businesses

Here, Simon Joyce, director of Anchor Vans, explains how small businesses can get real value from a CRM system.

Finding and selling to customers

How is loyalty changing the way we shop and experience brands?

Here, we discuss how loyalty is changing the way customers shop and experience brands of any size.

Finding and selling to customers

The psychology of online buyers and how to win them over

Selling to customers online is becoming more and more important for small businesses. Here are some tips to help you engage online buyers.

Finding and selling to customers

Procrastination is costing European business millions in revenue

A new report suggests that gut instinct no longer has a place on the sales floor, as businesses lose millions to procrastination.

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