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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Personal branding for business leaders

Having a personal brand as a business leader is becoming more and more important, and we're here to explain why

Marketing

Marketing

The essential guide to small business marketing

In this guide, we look at how small business marketing can be made easy for new company owners.

Marketing

A guide to successful email marketing

Email marketing can be an immensely important driver of engagement and brand awareness for small businesses. Here Andrea Blair from Hallam Internet, takes you through a six-step email marketing checklist.

Marketing

8 digital marketing solutions to grow your business

In this article, we're giving you an overview of eight digital marketing solutions including SEO, email marketing and more

Marketing

7 best email marketing software for UK businesses

Factors to consider include the number of recipients you need to mail out to, design customisation to match the brand, integrations, data migration and ease of use

Finding and selling to customers

Scale Globally, Advertise Locally with Amazon Ads

Marketing

From garden sheds to growth: Amazon Ads spotlights UK’s rising stars entrepreneurs

Marketing

Lead generation vs brand awareness: where should leaders focus their marketing strategy?

Chasing leads or building a brand? The most effective strategies do both

Marketing

From garden sheds to growth: Amazon Ads spotlights UK’s rising stars entrepreneurs

Marketing

Lead generation vs brand awareness: where should leaders focus their marketing strategy?

Chasing leads or building a brand? The most effective strategies do both

Marketing

How UK’s data law overhaul could reshape marketing

Keep ahead of the changes in the new Data (Use and Access) Act (DUA Act)

Marketing

Top 5 tips for customer experience running a small business

Customer experience – responding to good and bad reviews, acting on complaints, listening to customers – is increasingly important for any small business. Chris Sparling offers five tips for keeping customers onside

Marketing

Building a personal brand as a freelancer

Launching as a freelancer and have no idea what to do to build your personal brand? We show you how to be the face of your company

Marketing

Protecting your brand during sponsorships, brand partnerships and influencer marketing campaigns

Working with an influencer or celebrity can help your brand reach its target audience, but it's crucial to protect your business

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What are the funding options for hospitality businesses?

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Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

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What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade