Home » Running a Business » Marketing

Category

Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Embedded insurance trends: How to utilise this tool effectively 

In this article, we'll discuss the embedded insurance trends that could make all the difference to your revenue and customer satisfaction

Marketing

Marketing

5 LinkedIn features to elevate your small business

Marketing expert, Zac Hancox, walks us through five LinkedIn features that will boost your company's pages, visibility and sales

Marketing

Rising Stars by Amazon Ads: Small Businesses, Big Ambitions

Marketing

How to run your Black Friday marketing campaign 

In this article, we’ll offer up some tips, tricks and suggestions to help you run your most successful Black Friday marketing campaign to date

Marketing

Behind the Scenes of Brand Building: How Small Businesses Can Stand Out to Shoppers

Marketing

Six digital marketing tools every small business needs

Getting a strong grasp of digital marketing is important for small businesses. Here are the best tools to help you.

Marketing

Direct mail marketing tips

Even in today's digital world, direct mail can still be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships.

Marketing

Marketing planning: Getting your business the exposure it needs

SmallBusiness.co.uk speaks to company owners that focused on a strong marketing push and reveal essential insight into the paths they took to get the message out.

Marketing

Direct mail marketing tips

Even in today's digital world, direct mail can still be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships.

Marketing

Marketing planning: Getting your business the exposure it needs

SmallBusiness.co.uk speaks to company owners that focused on a strong marketing push and reveal essential insight into the paths they took to get the message out.

Marketing

AI marketing tools for your business

Mull over the pros and cons of AI marketing tools and find out what platforms could work for your small business

Business Ideas & Planning

How to write a marketing plan

This guide offers practical advice on developing and writing a marketing plan using simple English

Marketing

A guide to successful email marketing

Email marketing can be an immensely important driver of engagement and brand awareness for small businesses. Here Andrea Blair from Hallam Internet, takes you through a six-step email marketing checklist.

Marketing

7 best email marketing software for UK businesses

Factors to consider include the number of recipients you need to mail out to, design customisation to match the brand, integrations, data migration and ease of use

Recommended Content

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.

Partner content

16 ways to improve your business cash flow

Read here for 16 tried and tested tips and tricks to improve potential cash flow problems

Business management

How to create good cashflow habits

HSBC - Advertising feature