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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Three platforms to use for online marketing on a budget

Ben Caine, founder of The Copywriting King, reveals the three key tools he uses to run his online marketing campaigns on a budget.

Marketing

Marketing

How to make a content strategy that fits your small business budget

Here, Claire Wilson, content strategy director at Stratton Craig, explains the best content strategy for small businesses on a budget.

Marketing

How small businesses can save money on advertising campaigns

Small businesses face financial challenges with day-to-day operations. There is no doubt that some of these businesses will end up failing, because they cannot afford to establish their brand.

Marketing

Five benefits of printed cartons for packaging

Printed packaging is an effective way to communicate the appearance, quality and other qualities of a product. Sometimes, print design also helps establish the personality of the product and the brand.

Marketing

Lessons learned from Card Factory’s reputational crisis

Card Factory came under fire last month for perceived insensitivity towards diversity of sexuality. Here, Jennifer Janson, chairman of Six Degrees, discusses what businesses can learn from the episode.

Marketing

Five tips to get your business started with social media advertising

Ben Harrington of BlueSocial looks at the rise in brands turning to platforms like Facebook, Instagram and Twitter to reach the right audience and outlines why and how you should be advertising your business on social media.

Marketing

Three strategic wins gained by working with mail experts

Here, Mark Calladine, sales director of CMS Network, explains three benefits for businesses to work with mail experts.

Marketing

Lessons for small business marketers from epic campaign fails

Here, Claire Wilson, content strategy director at Stratton Craig, teaches us the lessons we can learn from bad marketers.

Marketing

Three strategic wins gained by working with mail experts

Here, Mark Calladine, sales director of CMS Network, explains three benefits for businesses to work with mail experts.

Marketing

Lessons for small business marketers from epic campaign fails

Here, Claire Wilson, content strategy director at Stratton Craig, teaches us the lessons we can learn from bad marketers.

Marketing

Why your marketing needs an Avatar

Here, Shweta Jhajharia of The London Coaching Group, discusses why small businesses need to create an avatar for their marketing.

Marketing

How personalised content can help you stand out in the noisy markets

Tim Redgate, co-founder of EchoMany explains how personalisation is key to engaging with consumers.

Marketing

Defining the SME – why one size doesn’t fit all when it comes to marketing

Here, Laura Tallett, director, business and corporate at Speed Communications, breaks down the best marketing approach for SMEs.

Marketing

Ten ways to save money on your event

Here, Irma Hunkeler of BlueGlass.co.uk gives her top tips for businesses looking to run an event on a budget. 

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