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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Four strategies for strengthening your brand equity

Here, Shweta Jhajharia of The London Coaching Group looks at why brand value in business is important and suggests four strategies to help businesses strengthen their brand equity.

Marketing

Marketing

Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.

Marketing

Online shoppers would spend more to get same-day delivery

How important it is for British small businesses to be online and offer same day delivery to their customers? Studies suggest its vital.

Marketing

Trade shows tech tips to help attract more clients

Trade shows can be an excellent way to market your company and collect customers but it can be hard to make your name known in the noise; here is how you can do it.

Marketing

A brief overview of affiliate marketing

Here, we take a look at a brief overview of affiliate marketing and how this can help your business thrive in the modern world.

Marketing

Top ten tips to mastering an email marketing campaign

Here, Tom Gottlieb, email marketing team leader at Wix.com, advises us on his top tips for running an email marketing campaign.

Marketing

Reconsidering the customer experience

Omnichannel is no longer enough when it comes to delivering an optimal customer experience, according to new research.

Marketing

Which political party has won the email marketing campaign?

Mailjet analysis of the direct email marketing efforts of political parties exposes how campaign teams are failing to engage voters.

Marketing

Reconsidering the customer experience

Omnichannel is no longer enough when it comes to delivering an optimal customer experience, according to new research.

Marketing

Which political party has won the email marketing campaign?

Mailjet analysis of the direct email marketing efforts of political parties exposes how campaign teams are failing to engage voters.

Marketing

All you ever wanted to know about banners

What did Moses of old, Japanese Samurai Soldiers, Roman Nobility and Trades Union Members have in common?

Marketing

GDPR inertia; three quarters of marketers fail consent test with a year to go

A test conducted by Mailjet has uncovered a significant lack of practical insight into the requirements of GDPR and its consequences for their business.

Marketing

The benefits of utilising video advertisements for your small business

All business owners will need to go out there and conquer their respective markets. In order to achieve this goal, you’ll need to implement an effective advertising scheme.

Marketing

Navigating personalisation – how far is too far?

Marketers have the tools to be more personalised than ever in their marketing and comms. It’s getting the level of personalisation right that’s the next challenge.

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