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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Three reasons why your marketing team should be attending exhibitions

Here, we look at how exhibitions can be beneficial for your business.

Marketing

Marketing

How using creative marketing can boost your company profile

In this piece in association with Vistaprint, we look at how a more creative approach to marketing can mean vital exposure for your business.

Marketing

Lessons learnt from Sports Direct’s reputational crisis

In the first of a series on how businesses can manage reputational crises, Jennifer Janson assesses how Sports Direct handled negative media attention and provides top tips for small businesses to avoid making the same mistakes.

Marketing

Five ways to make the most of billboard advertising this Christmas

When thousands of customers take to the streets of Britain to complete their Christmas shopping, the effectiveness of your billboard advertising will be particularly important.

Marketing

Five certain signs you need a marketing consultant

In this piece, we look at the benefits a marketing consultant can bring to your small business.

Marketing

Four ways to make a bigger impact with your landing page

Here's how you can jazz up your landing page by following a few small pointers.

Marketing

Five ways to influence fellow professionals using LinkedIn

LinkedIn continues to evolve in providing professionals with a way to market their product or service. Here's how to make the most of the site.

Marketing

Getting the right company logo: How businesses got their message across

Here, we talk to small businesses about their company logo and how their brand is represented through it.

Marketing

Five ways to influence fellow professionals using LinkedIn

LinkedIn continues to evolve in providing professionals with a way to market their product or service. Here's how to make the most of the site.

Marketing

Getting the right company logo: How businesses got their message across

Here, we talk to small businesses about their company logo and how their brand is represented through it.

Marketing

Does trade marketing increase sales?

In this article, we look at how a stronger integration with your supplier can result in increased sales.

Marketing

Does your company’s logo work in the digital age?

In this piece, Suzanne Vallance discusses the powerful marketing message that a good logo can convey.

Marketing

How to choose a marketing automation tool

In this post, we’ll focus on the entry level and professional marketing automation tools most suitable for small businesses.

Marketing

How to create a profitable small business blog

In this piece, we look at the steps to take to ensure your small business blog accomplishes big things for your company.

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