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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Why traffic does not result in profit for your online business

Lee Biggins identifies the issues business owners have with converting online traffic into profits and reveals how to get it right.

Marketing

Marketing

Content marketing trends to be aware of

Niall O'Loughlin discusses some of the big changes and trends that are happening in the world of content marketing.

Marketing

A guide to developing brand partnerships 

Tamara Gillan discusses how certain brands have engendered loyalty in their customers with brand partnering.

Marketing

How to optimise images for better design SEO

Here, Niall O'Loughlin looks at actionable ways in which you can improve your images and suggests a number of easy-to-use tools available to small business owners.

Marketing

Conquering the small business hashtag: Twitter tips for SMEs

Here, Niall O'Loughlin discusses how to make the most of your brand identity on Twitter.

Marketing

How to establish a budget for your printed marketing materials

Whether you run a small, family business from home or a multi-million pound corporation, marketing is the best way to promote your products and services.

Marketing

Building your customer base: Why email marketing is not dead

Stefano Maruzzi discusses why email marketing is still a huge opportunity for small businesses.

Marketing

Infographic: Vouchers – the saviours of online shoppers

Think vouchers are just an afterthought companies use to promote their products? Think again.

Marketing

Building your customer base: Why email marketing is not dead

Stefano Maruzzi discusses why email marketing is still a huge opportunity for small businesses.

Marketing

Infographic: Vouchers – the saviours of online shoppers

Think vouchers are just an afterthought companies use to promote their products? Think again.

Marketing

Ambush marketing, professional sports and small businesses

Ben Stevens discusses how ambush marketing affects professional sports and how small companies can more subtly associate themselves with major events.

Marketing

New social platform technology produces the best consumer insight ever

Here, we look at how marketers can tap into the big data from social media.

Marketing

Playing up to national stereotypes in brand marketing

Joe Cox discusses how best to judge the portrayal of nationality when it comes to promoting your product.

Marketing

Small business video advice from content marketers

Garth Haley speaks to four content marketing experts on the benefits of using video content for small companies.

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Avoid delays with exports and imports

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