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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

A guide to developing brand partnerships 

Tamara Gillan discusses how certain brands have engendered loyalty in their customers with brand partnering.

Marketing

Marketing

How to optimise images for better design SEO

Here, Niall O'Loughlin looks at actionable ways in which you can improve your images and suggests a number of easy-to-use tools available to small business owners.

Marketing

Conquering the small business hashtag: Twitter tips for SMEs

Here, Niall O'Loughlin discusses how to make the most of your brand identity on Twitter.

Marketing

How to establish a budget for your printed marketing materials

Whether you run a small, family business from home or a multi-million pound corporation, marketing is the best way to promote your products and services.

Marketing

Building your customer base: Why email marketing is not dead

Stefano Maruzzi discusses why email marketing is still a huge opportunity for small businesses.

Marketing

Infographic: Vouchers – the saviours of online shoppers

Think vouchers are just an afterthought companies use to promote their products? Think again.

Marketing

Ambush marketing, professional sports and small businesses

Ben Stevens discusses how ambush marketing affects professional sports and how small companies can more subtly associate themselves with major events.

Marketing

New social platform technology produces the best consumer insight ever

Here, we look at how marketers can tap into the big data from social media.

Marketing

Ambush marketing, professional sports and small businesses

Ben Stevens discusses how ambush marketing affects professional sports and how small companies can more subtly associate themselves with major events.

Marketing

New social platform technology produces the best consumer insight ever

Here, we look at how marketers can tap into the big data from social media.

Marketing

Playing up to national stereotypes in brand marketing

Joe Cox discusses how best to judge the portrayal of nationality when it comes to promoting your product.

Marketing

Small business video advice from content marketers

Garth Haley speaks to four content marketing experts on the benefits of using video content for small companies.

Marketing

Addressing your marketing collateral for trade shows

Here, we look at why it is necessary to make your exhibition stall stand out with strong branding.

Marketing

Marketing my small business: What worked and what did not

Simon Horton shares the marketing ups and downs he experienced since starting his company.

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