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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Your business reputation cannot be bought; it must be earned

Here, we look at how to optimise your presence online and what must be done to earn the reputation you deserve.

Marketing

Marketing

Consumers frustrated with in-store experience

Some 71 per cent of shoppers feel they know more about the products and services in-store than the shop associate.

Marketing

Why inbound marketing is key to generating leads for SMEs

Here, Heather Baker argues for a cost-effective lead generation strategy for companies on a tight budget.

Marketing

Hidden SME overheads: The cost of poor data management

Jon Cano-Lopez discusses the marketing importance of keeping your database in check.

Marketing

Five email marketing mistakes your start-up is making – and five ways to correct those mistakes

If your email marketing plan failed there could be a variety of reasons why. Here, we run over some common mistakes and how to correct them.

Marketing

Six marketing skills every business needs

There are six key marketing skills every modern business needs and now is the time to ensure your employees possess them.

Marketing

Key design trends for small companies this year

Here, we look at some predictions for small business website and marketing communications design trends.

Marketing

Why traffic does not result in profit for your online business

Lee Biggins identifies the issues business owners have with converting online traffic into profits and reveals how to get it right.

Marketing

Key design trends for small companies this year

Here, we look at some predictions for small business website and marketing communications design trends.

Marketing

Why traffic does not result in profit for your online business

Lee Biggins identifies the issues business owners have with converting online traffic into profits and reveals how to get it right.

Marketing

Content marketing trends to be aware of

Niall O'Loughlin discusses some of the big changes and trends that are happening in the world of content marketing.

Marketing

A guide to developing brand partnerships 

Tamara Gillan discusses how certain brands have engendered loyalty in their customers with brand partnering.

Marketing

How to optimise images for better design SEO

Here, Niall O'Loughlin looks at actionable ways in which you can improve your images and suggests a number of easy-to-use tools available to small business owners.

Marketing

Conquering the small business hashtag: Twitter tips for SMEs

Here, Niall O'Loughlin discusses how to make the most of your brand identity on Twitter.

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The importance of vocational rehabilitation services for SMEs

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What are the benefits of business broadband?

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How should I select my business broadband provider?

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