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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Why brand advocates are great for social media marketing

Having people who can voluntarily endorse your company can work wonders for brand visibility, says Kath Dawson.

Marketing

Marketing

The number one branding mistake made by small businesses

Matt Sammon explains why it's crucial to make sure you are actually free to use your chosen brand.

Marketing

SME internet and social media marketing strategies

Conrad Ford, managing director of Funding Options, looks at some internet and social media marketing methods you might use as a small business.

Marketing

How to create a memorable identity for your brand

Jo Sabin, marketing manager at DesignCrowd.co.uk, discusses the route to establishing a powerful brand identity.

Marketing

The shift in SEO practices – and how it affects small businesses

The worlds of SEO, content marketing and PR are learning from each other - and these skills have been instrumental in the ongoing success and development of each sector, says Kath Dawson.

Marketing

Five ways to waste your B2B marketing budget

Marketing can be expensive for a small business, so getting the best bang for your buck is essential. Here, James Cox reveals some typical ways of blowing the budget.

Marketing

What PR can do for a small business

PR is an often-misunderstood beast among small business owners. Here, communications expert Carolyn Hughes demystifies the industry.

Marketing

How to maximise the lead generation power of your company blog

Company blogs no longer serve as just website window dressing. Marketing expert James Cox gives tips on putting together the right blog to generate leads.

Marketing

What PR can do for a small business

PR is an often-misunderstood beast among small business owners. Here, communications expert Carolyn Hughes demystifies the industry.

Marketing

How to maximise the lead generation power of your company blog

Company blogs no longer serve as just website window dressing. Marketing expert James Cox gives tips on putting together the right blog to generate leads.

Marketing

Success in the new year: Brand implementation

Maite Barón discusses ways to implement the branding strategies outlined in her last article.

Marketing

How small businesses can use video for brand exposure

Here's why video can be an effective medium for small businesses to market themselves.

Marketing

How to produce great web content

You don't have to be a professional wordsmith to create compelling content on your website. Abby Hardoon, managing director of Daily Internet, gives some pointers for memorable material.

Marketing

Why the company CEO and business owner has to be a true marketer

Every company needs its leader to be a marketer. Here are five tips to help owner managers and CEOs push forward marketing and PR activity.

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