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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Playing to win: Building a famous brand

Here, Linzi Boyd, author of Brand Famous: How to get everyone talking about your business, looks at how to get your brand on the fast track to exposure.

Marketing

Marketing

Protecting your company during a PR crisis

Tom Chapman looks at how to prepare for the moment when your business comes under negative scrutiny.

Marketing

Learning from the big boys’ social marketing mistakes

Gideon Lask discusses how the low proficiency of big retailers in social media can provide a lesson for smaller businesses.

Marketing

How to boost your brand on LinkedIn

Conrad Ford discusses how to get the most out of the social media platform for professional networking Linkedin.

Marketing

Put your digital marketing strategy to the top of your list

Chris Rowson, managing director of e-card company eCO2 Greetings, saw his search ranking plummet after a Google algorithm update. Here, he reveals how he bounced back from the setback.

Marketing

Why brand advocates are great for social media marketing

Having people who can voluntarily endorse your company can work wonders for brand visibility, says Kath Dawson.

Marketing

The number one branding mistake made by small businesses

Matt Sammon explains why it's crucial to make sure you are actually free to use your chosen brand.

Marketing

SME internet and social media marketing strategies

Conrad Ford, managing director of Funding Options, looks at some internet and social media marketing methods you might use as a small business.

Marketing

The number one branding mistake made by small businesses

Matt Sammon explains why it's crucial to make sure you are actually free to use your chosen brand.

Marketing

SME internet and social media marketing strategies

Conrad Ford, managing director of Funding Options, looks at some internet and social media marketing methods you might use as a small business.

Marketing

How to create a memorable identity for your brand

Jo Sabin, marketing manager at DesignCrowd.co.uk, discusses the route to establishing a powerful brand identity.

Marketing

The shift in SEO practices – and how it affects small businesses

The worlds of SEO, content marketing and PR are learning from each other - and these skills have been instrumental in the ongoing success and development of each sector, says Kath Dawson.

Marketing

Five ways to waste your B2B marketing budget

Marketing can be expensive for a small business, so getting the best bang for your buck is essential. Here, James Cox reveals some typical ways of blowing the budget.

Marketing

What PR can do for a small business

PR is an often-misunderstood beast among small business owners. Here, communications expert Carolyn Hughes demystifies the industry.

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