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Brands & Branding

Our archive of articles on branding topics for SMEs. Includes expert advice and guides to help small businesses establish and protect their brand presence in the marketplace, plus tips on creating a successful brand strategy, building a visual identity and using marketing to convey your company’s story to customers and clients.

Business Technology

SMEs must adopt big brand mind-set online to stay competitive

Small to mid-sized organisations must adopt a ‘big brand’ mentality towards their website to successfully compete against larger organisations.

Outlook

Consumers do not believe brands care about the social causes they promote

Following Pepsi’s widely criticised activism-themed ad, a study finds that a third of British people believe that brands don’t care about the social causes they promote.

Management

Branded content is forgotten by 80 per cent of consumers, study reveals

Prezi unveils new insight into consumer engagement with content and demonstrates the value of a conversational approach.

Outlook

UK baffled by the origins of their favourite brands

Many UK adults find identifying ‘British’ brands confusing and difficult, according to new research.

Marketing

The lessons your business can learn from the world’s best logos

Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business.

Marketing

How to create an awesome logo for your brand

In this article we’ll tell you about different ways to create your own logo and give you advice on how to make yours evocative and appealing.

Marketing

Does your company’s logo work in the digital age?

In this piece, Suzanne Vallance discusses the powerful marketing message that a good logo can convey.

Marketing

A guide to developing brand partnerships 

Tamara Gillan discusses how certain brands have engendered loyalty in their customers with brand partnering.

Advice

Six tips to choosing the right logo design service for your business

Hiring someone decent for your design work can be tricky. Here are some pointers.

Advice

Five dos and don’ts when self-branding your business

Here are some tips on what to do and what not to do when seeking to boost your brand.

Advice

How to overhaul your brand image

Here, Sally Barrett-Spring of Moneypenny.co.uk reveals how the business managed its rebranding process.

Marketing

Playing to win: Building a famous brand

Here, Linzi Boyd, author of 'Brand Famous: How to get everyone talking about your business', looks at how to get your brand on the fast track to exposure.

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4 small business functions that must be automated for greater profits

Can technology help you create more efficient business models? In this article, we explore how you can use technology to boost your business

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It’s time the UK’s small businesses got the seamless communications and collaboration tools they need

Why seamless collaboration is crucial for UK small businesses and what tools can help

Partner content

Flexible work is making cybersecurity tougher for UK SMBs. It’s time they got the tools, and the platform, to defend themselves

The cybersecurity landscape for small businesses and the tips and tools that can help

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How to enhance your customer and employee experiences using Uber Vouchers

This article explains how Uber Vouchers can enhance both your customer and employee experience