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Brands & Branding

Our archive of articles on branding topics for SMEs. Includes expert advice and guides to help small businesses establish and protect their brand presence in the marketplace, plus tips on creating a successful brand strategy, building a visual identity and using marketing to convey your company’s story to customers and clients.

Marketing

Four strategies for strengthening your brand equity

Here, Shweta Jhajharia of The London Coaching Group looks at why brand value in business is important and suggests four strategies to help businesses strengthen their brand equity.

Marketing

Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.

News

Export Britannia: Keep the British brand alive say UK small businesses

A quarter of small businesses say overseas consumers are more likely to buy the British brand than a year ago, and are boosting their export plans to match.

Business management

Brand partnerships: The key ingredients for small businesses

Here, Mike France, co-founder of Christopher Ward, discusses how to form successful brand partnerships.

News

Consumers abandon brands who lack positive corporate values

MediaCom study shows power of brand purpose with almost one-in-two consumers willing to pay more for a brand that supports a cause that’s important to them

Business Technology

SMEs must adopt big brand mind-set online to stay competitive

Small to mid-sized organisations must adopt a ‘big brand’ mentality towards their website to successfully compete against larger organisations.

News

Consumers do not believe brands care about the social causes they promote

Following Pepsi’s widely criticised activism-themed ad, a study finds that a third of British people believe that brands don’t care about the social causes they promote.

News

Branded content is forgotten by 80 per cent of consumers, study reveals

Prezi unveils new insight into consumer engagement with content and demonstrates the value of a conversational approach.

News

UK baffled by the origins of their favourite brands

Many UK adults find identifying ‘British’ brands confusing and difficult, according to new research.

News

Don’t call me ‘bae’: 64 per cent of consumers hate brands using slang terms

New research highlights the importance of a brand knowing its audience and getting its voice and tone correct.

Marketing

The lessons your business can learn from the world’s best logos

Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business.

Marketing

How to create an awesome logo for your brand

In this article we’ll tell you about different ways to create your own logo and give you advice on how to make yours evocative and appealing.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Why you need a business bank account

HSBC - Advertising feature

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature

Business management

How to create good cashflow habits

HSBC - Advertising feature