Finding and selling to customers

The end of shopping around? Engaging in the customer experience

Here, Andrew Fowler, UK country manager at Apptus, explores the potential end of brick and mortar shopping in the face of advancing customer experience.

News

SMEs have no idea how much money they’re losing due to lost customers

Research shows that where SMEs were aware of the amount of customers they had lost in the last financial year, the median figure lost by SMEs as a result was £100,000.

Marketing

Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.

News

Stand in line: Improve your checkouts or lose your customer loyalty

Study shows businesses need to work harder to reduce checkout friction and annoyances to keep the loyalty of their customers.

Finding and selling to customers

Male, married and millennial: research profiles a loyal customer

The most loyal customer in the UK is likely be the three Ms: male, married and millennial, according to new research.

Finding and selling to customers

Sixteen customer service statistics for small businesses

Here, Tim Pickard discusses the ways in which to put your customers first as a small business.