Customer Loyalty

Articles and guides on Customer Loyalty, featuring advice on how to build positive experiences, satisfaction, and a sense of trust and connection between customers and a business.

Finding and selling to customers

How to get to know your customers for free

Elizabetta Camilleri of SalesGossip discusses how she got to know her customers, how she continues to learn about them every day and the importance of knowing your market.

Export & Import

Export trade partners: What to bear in mind when selecting a delivery provider

Couriers and delivery providers play an essential role in completing the final part of the customer service cycle and should be selected carefully.

Finding and selling to customers

Why discounts are not the answer for a small business

Gideon Lask, founder and CEO of social commerce technology business Buyapowa, explains what’s gone wrong with discounts and the cutting edge alternatives you should be using instead.

Finding and selling to customers

How to maximise online sales by upselling and cross-selling

Phil Rothwell reveals how to generate additional revenues from your website or e-commerce platform with a minimum of fuss.

Finding and selling to customers

How to master the art of upselling

Getting your customer interested in more than what's currently on the table is an important skill to have, says Phil Rothwell.

Finding and selling to customers

How to sell your product in an economic slowdown

Andy Preston gives eight useful tips on improving your company's sales process.


Consumers want ‘more bang for their buck’ as business landscape intensifies

Bargain hunting and rampant discounting have become the norm in a tough economy, according to new research.


Wedge card to benefit businesses and consumers alike

A new benefit loyalty card for small businesses has been launched by the founder of the Big Issue, John Bird.

Finding and selling to customers

Get your customers to buy more

Sales form the backbone of any business, whether you provide a service or sell products in a retail outlet, you can't survive without customers. Enticing those customers in can be a challenge.

Business Technology

How to grow a global creative agency in record time

Find out how creative agency, Myth Studio, used technology to grow their business and quadruple their staff count in 18 months

Partner content

Attracting and keeping top talent through Total Reward

Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers