Customer Loyalty

Articles and guides on Customer Loyalty, featuring advice on how to build positive experiences, satisfaction, and a sense of trust and connection between customers and a business.

Finding and selling to customers

How to make the best of the traditional January sales slump

Darren Fell explores the techniques small businesses can use to make the most of what can be a difficult time of year.

Finding and selling to customers

Need to create a loyalty programme? Here are some tips

Loyalty programmes allow you to build a community and achieve customer satisfaction.


UK consumers happier to shop with smaller operators than large brands

Over 80 per cent of British consumers report feelings of happiness and contentment when they purchase goods or services from small and independent businesses, compared to just 53 per cent who buy from large chains, research finds.

Finding and selling to customers

User experience: The secret weapon for small businesses

Gareth Bull speaks to two company owners on the importance of the service your customers and potential customers experience when browsing your website.

Finding and selling to customers

The importance of customer prioritisation in testing times

Here, we look at why issues of trust mean that businesses need to become more customer-focused than ever.


Corporate gift etiquette: How to get it right

Here, we look at how to exercise judgment when giving a corporate gift.

Finding and selling to customers

Attracting new customers: The holy grail for business owners

Here, we look at three ways to turn unique website visitors into paying customers.

Finding and selling to customers

The importance of recognising loyalty for a small business

Making sure you have a long-term plan to engage with and nurture customers will make the difference in your business, David Grimes argues in this piece.


Why SMEs should sort their cards for Valentine’s day  

Almost three fifths of small companies still do not have the means to process card payments. Gareth Poppleton discusses the increase in demand for card payment facilities.

Business Technology

Using the growth of mobile to capture a changing audience

Jay Karsandas discusses the consumer shift to shopping on the move and how small companies can take advantage.

Finding and selling to customers

Top five tips on winning customers 

Here, business speaker and author Rob Yeung discusses the keys to gaining business from potential clients.


How to keep your business top of mind with customers

Chris Rowson discusses the marketing methods to employ to captivate your customer base.

Business Technology

How to grow a global creative agency in record time

Find out how creative agency, Myth Studio, used technology to grow their business and quadruple their staff count in 18 months

Partner content

Attracting and keeping top talent through Total Reward

Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers