Tag

Customer Loyalty

Articles and guides on Customer Loyalty, featuring advice on how to build positive experiences, satisfaction, and a sense of trust and connection between customers and a business.

Podcasts

Thomas Hal Robson-Kanu: ‘We did two years of R&D before launching the brand’

In this episode of Small Business Snippets, Anna Jordan meets Thomas Hal Robson-Kanu, professional footballer and founder of The Turmeric Co

Finding and selling to customers

Five ways to add value to retain your customers

96% of customers say they would avoid a business because of bad customer service. Retaining customers is just as important as finding new ones, says Aileen Allkins

Business Technology

The best free online survey platforms for small businesses

Have online survey platforms left you with more questions than they've answered? We look at some of the best free online tools and features.

Finding and selling to customers

The essential guide to customer churn: what is it and how do I reduce it?

We explore the causes of customer churn and speak to three entrepreneurs about their experiences of losing customers and how they dealt with it.

Finding and selling to customers

How to turn your customers into a community

How do you successfully build a customer community that feels organic and genuinely valuable rather than forced? Read on for some top tips.

Finding and selling to customers

Top tips for improving your customer service

David Haxton gives some advice on getting to know your clientele and serving them better.

Finding and selling to customers

Examining the benefits of store cards and loyalty programmes

Here's why you should not disregard the benefits of tools like loyalty programmes in your business.

Finding and selling to customers

Ghosting: Lack of communication could lose your business customers

UK consumers are four times less likely to repeat-purchase from retailers ghosting them after a sale, research uncovers.

News

Consumers looking for the perfect loyalty scheme – how to take advantage

Give us discounts, but make us feel special! Consumers still looking for the perfect loyalty scheme.

Business management

The companies that are evolving to meet their customers’ goals

Conrad Thompson, head of business design at PA Consulting Group, discusses today's necessity for businesses to actively make themselves part of their customers’ world.

News

Brands risk losing two thirds of customer base if they don’t adapt for customer loyalty

Brands that offer personalised experiences foster stronger customer loyalty, according to new research from Adobe and Goldsmiths.

News

New research reveals the power of persuasive labels

The psychological study from Avery UK reveals the extent to which labels and label design can increase sales and even ignite consumer loyalty.

Partner content

What is professional indemnity insurance?

Professional indemnity insurance provides cover if somebody sues your business and they allege that your advice caused financial loss or damaged their brand. It’s not just for accountants and lawyers but for anyone offering a personal service, even web designers

Partner content

Benefits of switching to the right business bank account

We've teamed up with the Current Account Switch Service to explain the benefits of switching your business bank account.

Partner content

Business Companion: a reliable voice in the misinformation age

Business Companion is a one-stop-shop for accurate and up-to-date legal guidance, whatever sector you’re in — and it’s all completely free

Finding and selling to customers

How Amazon Ads is supporting entrepreneurs

Digital ad campaigns aren't just for big businesses. Here's why you should be considering it...