Customer Loyalty

The Customer Loyalty archive.

Finding and selling to customers

Five ways to add value to retain your customers

96% of customers say they would avoid a business because of bad customer service. Retaining customers is just as important as finding new ones, says Aileen Allkins

Business Technology

The best free online survey platforms for small businesses

Have online survey platforms left you with more questions than they've answered? We look at some of the best free online tools and features.

Finding and selling to customers

The essential guide to customer churn: what is it and how do I reduce it?

We explore the causes of customer churn and speak to three entrepreneurs about their experiences of losing customers and how they dealt with it.

Finding and selling to customers

How to turn your customers into a community

How do you successfully build a customer community that feels organic and genuinely valuable rather than forced? Read on for some top tips.

Finding and selling to customers

Top tips for improving your customer service

David Haxton gives some advice on getting to know your clientele and serving them better.

Finding and selling to customers

Examining the benefits of store cards and loyalty programmes

Here's why you should not disregard the benefits of tools like loyalty programmes in your business.

Finding and selling to customers

Ghosting: Lack of communication could lose your business customers

UK consumers are four times less likely to repeat-purchase from retailers ghosting them after a sale, research uncovers.


Consumers looking for the perfect loyalty scheme – how to take advantage

Give us discounts, but make us feel special! Consumers still looking for the perfect loyalty scheme.

Business management

The companies that are evolving to meet their customers’ goals

Conrad Thompson, head of business design at PA Consulting Group, discusses today's necessity for businesses to actively make themselves part of their customers’ world.


Brands risk losing two thirds of customer base if they don’t adapt for customer loyalty

Brands that offer personalised experiences foster stronger customer loyalty, according to new research from Adobe and Goldsmiths.


New research reveals the power of persuasive labels

The psychological study from Avery UK reveals the extent to which labels and label design can increase sales and even ignite consumer loyalty.

Finding and selling to customers

The end of shopping around? Engaging in the customer experience

Here, Andrew Fowler, UK country manager at Apptus, explores the potential end of brick and mortar shopping in the face of advancing customer experience.

Partner content

4 small business functions that must be automated for greater profits

Can technology help you create more efficient business models? In this article, we explore how you can use technology to boost your business

Partner content

It’s time the UK’s small businesses got the seamless communications and collaboration tools they need

Why seamless collaboration is crucial for UK small businesses and what tools can help

Partner content

Flexible work is making cybersecurity tougher for UK SMBs. It’s time they got the tools, and the platform, to defend themselves

The cybersecurity landscape for small businesses and the tips and tools that can help

Partner content

How to enhance your customer and employee experiences using Uber Vouchers

This article explains how Uber Vouchers can enhance both your customer and employee experience