Customer Loyalty

Articles and guides on Customer Loyalty, featuring advice on how to build positive experiences, satisfaction, and a sense of trust and connection between customers and a business.


Thomas Hal Robson-Kanu: ‘We did two years of R&D before launching the brand’

In this episode of Small Business Snippets, Anna Jordan meets Thomas Hal Robson-Kanu, professional footballer and founder of The Turmeric Co

Finding and selling to customers

Five ways to add value to retain your customers

96% of customers say they would avoid a business because of bad customer service. Retaining customers is just as important as finding new ones, says Aileen Allkins

Business Technology

The best free online survey platforms for small businesses

Have online survey platforms left you with more questions than they've answered? We look at some of the best free online tools and features.

Finding and selling to customers

The essential guide to customer churn: what is it and how do I reduce it?

We explore the causes of customer churn and speak to three entrepreneurs about their experiences of losing customers and how they dealt with it.

Finding and selling to customers

How to turn your customers into a community

How do you successfully build a customer community that feels organic and genuinely valuable rather than forced? Read on for some top tips.

Finding and selling to customers

Top tips for improving your customer service

David Haxton gives some advice on getting to know your clientele and serving them better.

Finding and selling to customers

Examining the benefits of store cards and loyalty programmes

Here's why you should not disregard the benefits of tools like loyalty programmes in your business.

Finding and selling to customers

Ghosting: Lack of communication could lose your business customers

UK consumers are four times less likely to repeat-purchase from retailers ghosting them after a sale, research uncovers.


Consumers looking for the perfect loyalty scheme – how to take advantage

Give us discounts, but make us feel special! Consumers still looking for the perfect loyalty scheme.

Business management

The companies that are evolving to meet their customers’ goals

Conrad Thompson, head of business design at PA Consulting Group, discusses today's necessity for businesses to actively make themselves part of their customers’ world.

Finding and selling to customers

Brands risk losing two thirds of customer base if they don’t adapt for customer loyalty

Brands that offer personalised experiences foster stronger customer loyalty, according to new research from Adobe and Goldsmiths.


New research reveals the power of persuasive labels

The psychological study from Avery UK reveals the extent to which labels and label design can increase sales and even ignite consumer loyalty.

Partner content

Streamlining document management for your small business

David Malan, sales director of DocuWare for the UK and Ireland, explains how the platform can streamline your document management

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Why you need a business bank account

HSBC - Advertising feature

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature