Customer Loyalty

Articles and guides on Customer Loyalty, featuring advice on how to build positive experiences, satisfaction, and a sense of trust and connection between customers and a business.

Finding and selling to customers

The end of shopping around? Engaging in the customer experience

Here, Andrew Fowler, UK country manager at Apptus, explores the potential end of brick and mortar shopping in the face of advancing customer experience.


SMEs have no idea how much money they’re losing due to lost customers

Research shows that where SMEs were aware of the amount of customers they had lost in the last financial year, the median figure lost by SMEs as a result was £100,000.


Customer perks bring young consumers to your brand, research says

Almost a third of young British consumers (18 – 24 year olds) have come to expect ‘perks’ from brands, being more likely to stay loyal as a result.


Stand in line: Improve your checkouts or lose your customer loyalty

Study shows businesses need to work harder to reduce checkout friction and annoyances to keep the loyalty of their customers.

Finding and selling to customers

Male, married and millennial: research profiles a loyal customer

The most loyal customer in the UK is likely be the three Ms: male, married and millennial, according to new research.

Finding and selling to customers

Sixteen customer service statistics for small businesses

Here, Tim Pickard discusses the ways in which to put your customers first as a small business.


How great businesses respond to reviews in three simple steps

Here, Katie Byrne discusses how three companies reacted to reviews left by customers online.

Finding and selling to customers

Business loyalty: Building a strong customer base

It's the small touches that can help to make your customers feel more at home with a personalised experience.

Business management

Why reputation is your failsafe marketing strategy

Rob Brown discusses the steps to take for a small business to build an enviable reputation.

Finding and selling to customers

Consumers prefer human contact when it comes to customer service

A survey has highlighted the real cost of businesses cutting corners in customer service.

Finding and selling to customers

Why making sales decisions with your gut is a bad idea

Paul Black discusses why relying on your instinct in sales can set you up for a fall.

Finding and selling to customers

Businesses failing in customer service stakes

Poor customer experience is costing UK brands at least £234 billion a year, as customers abandon online purchases in frustration and take their business elsewhere.

Business Technology

How to keep your small business safe online

Here's how Security Service Edge from Vodafone can help to protect your SME from ever-increasing cyber threats

Business Technology

How to grow a global creative agency in record time

Find out how creative agency, Myth Studio, used technology to grow their business and quadruple their staff count in 18 months

Partner content

Attracting and keeping top talent through Total Reward

Employment benefits specialist, Drewberry, explain why you should base your benefits around a Total Reward Strategy

Partner content

5 things every small business owner needs to know before starting

HSBC - Advertising feature