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Marketing Business

Articles, news and expert guides on small business marketing and the strategies and tactics SMEs can use to promote their products or services to a targeted audience and attract customers.

Business management

Ensuring thoughtful, congruent marketing in your business

David Cliff puts marketing under the spotlight, discussing why so many do it so wrong and giving tips for success.

Marketing

Playing up to national stereotypes in brand marketing

Joe Cox discusses how best to judge the portrayal of nationality when it comes to promoting your product.

Finding and selling to customers

How important is it to enter industry awards?

Ed Reeves discusses what can be gained from entering awards as a small business.

Marketing

Marketing my small business: What worked and what did not

Simon Horton shares the marketing ups and downs he experienced since starting his company.

Marketing

Incorporating data capture into your social strategy

Start-ups often ask how they can enrich their email marketing pool in a cost-effective and ethical way. Here, Victoria Browne gives some tips.

News

Small business owners follow their gut when it comes to making decisions

Leaders of the UK's small and medium-sized companies are relying on gut instinct over quantitative data to make crucial calls, research finds.

Advice

Patrick Llewellyn on the importance of small business branding

Patrick Llewellyn, the Australian CEO and president of 99designs, talks about the origins of his branding solutions graphic design marketplace and what business owners should consider when thinking about logo design.

Advice

Why small businesses should take care when it comes to image licensing

Here, in association with iStock, we look at why it is important to stay diligent when using images found online.

Business management

Six ways to really measure business success

Here, entrepreneur Jonathan Kettle delves into the metrics for ascertaining how well you are doing in business.

Marketing

Three ways to create an army of advocates through clever marketing

Here, Gideon Lask discusses how to turn your customers into your very own brand advocates.

News

Small businesses worried by their marketing performance 

A quarter of UK-based businesses believe their marketing isn't working at all, research finds.

Advice

Choosing the right product packaging and labelling

Here's how good presentation of your product can be a marketing tool as of itself.

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Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Small business owners: discover alternative funding solutions to help fuel your growth

Business Technology

Why you should upgrade your tech now rather than later

To run an optimal business, you must have optimal tech. We explain why you must upgrade your business technology on a regular basis

Investing in a franchise

Should I buy a franchise or go solo?

Starting a new business is an exciting venture. But – especially in well-established industry sectors – a key question is whether it would be better to buy a franchise or go solo.