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Marketing Business

Articles, news and expert guides on small business marketing and the strategies and tactics SMEs can use to promote their products or services to a targeted audience and attract customers.

Finding and selling to customers

How to make the best use of video for customer support

Matt Pierce of TechSmith discusses how small businesses can deploy video to enhance customer support initiatives.

Marketing

Overcoming the marketing challenges in an early-stage business

Anil Stocker, founder of MarketInvoice, discusses how he was able to slowly build up a user base for his online finance platform.

Office & home working

Five tips for conveying a professional image as a small business

Ed Reeves, co-founder of Penelope, outlines his top tools for micro-businesses that will help present a more professional and trusted image to prospective customers.

Finding and selling to customers

How to find out how effective your marketing is

Chloe Thomas explains attribution systems and how they reveal which marketing channel is leading to sales.

Advice

The right product for the right market: Examining the e-cigarette industry

SmallBusiness.co.uk takes a look at the growth of an industry in its infancy.

News

Small businesses neglecting marketing, finds research

The SME sector is losing out on up to £122 billion in sales by allowing marketing to slip off the radar, according to a study.

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Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?