Marketing Business

Articles, news and expert guides on small business marketing and the strategies and tactics SMEs can use to promote their products or services to a targeted audience and attract customers.

Finding and selling to customers

How to make the best use of video for customer support

Matt Pierce of TechSmith discusses how small businesses can deploy video to enhance customer support initiatives.

Marketing

Overcoming the marketing challenges in an early-stage business

Anil Stocker, founder of MarketInvoice, discusses how he was able to slowly build up a user base for his online finance platform.

Office & home working

Five tips for conveying a professional image as a small business

Ed Reeves, co-founder of Penelope, outlines his top tools for micro-businesses that will help present a more professional and trusted image to prospective customers.

Finding and selling to customers

How to find out how effective your marketing is

Chloe Thomas explains attribution systems and how they reveal which marketing channel is leading to sales.

Advice

The right product for the right market: Examining the e-cigarette industry

SmallBusiness.co.uk takes a look at the growth of an industry in its infancy.

News

Small businesses neglecting marketing, finds research

The SME sector is losing out on up to £122 billion in sales by allowing marketing to slip off the radar, according to a study.

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Business Technology

Friendly guide – top tips for small businesses switching to VoIP

With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!

Export & Import

Avoid delays with exports and imports

Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world

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