Tag

Marketing

Guides and advice on effective small business marketing for UK SMEs, covering a range of activities including market research, branding, advertising, and customer engagement.

Marketing

What is a royal warrant and how do you get one?

A royal warrant is seen as being a stamp of approval from the King himself. But they’re not just for luxury products, they can be for roofing and even a can of baked beans. What is a royal warrant and how do you get one?

Podcasts

Megan Rossi and Jon Walsh: ‘Be charmingly persistent with buyers’

In this episode of Small Business Snippets, Anna Jordan meets Megan Rossi (The Gut Health Doctor) and Jon Walsh, founders of Bio&Me.

Marketing

Marketing trends for small businesses in 2023

Automating social media, working harder to obtain customer data and working what data you do have harder are just some of the marketing trends affecting small businesses in 2023

Marketing

How to market your book

Writing a book can be one of the best things you can do to promote your business or sell yourself as a business coach or consultant. But how do you go about actually getting people to read it?

Marketing

The marketing mix: What entrepreneurs should know

The marketing mix concept was developed by a Harvard professor after the Second World War. What is it and how can it help your business?

Marketing

Making the most of marketing on a shoestring budget

BBC Apprentice winner Mark Wright explains how you can really stretch your shoestring marketing budget and grow your business.

Series

Small business logos we really love

Your small business logo is the first thing your customers notice, without words. It defines your brand, your values, your ethos. Here are a dozen or so small business logos we love to inspire you to create your own

Marketing

Spending your seed capital on marketing? You need a plan

Matthew Cushen, co-founder at Worth Capital, advises on the best way to approach your start-up marketing plan.

Marketing

Making the most of your small business marketing budget

Big companies spend 20% of their turnover on marketing. How much should your SME be spending? Small business expert Nigel Temple explains how to make the most of your marketing budget

Marketing

Small business online marketing 101, all the latest tips

If you have a small business and you're ready to take it online, or you need some extra help to market your small business, read these digital marketing tips 101.

Marketing

Should I reduce my marketing budget due to coronavirus?

5 reasons why you shouldn’t cut or reduce your marketing budget in response to the coronavirus outbreak

Marketing

What makes an effective business flyer? – a Small Business guide

Nine out of 10 of us remember a business flyer through our letterbox. But designing an effective business flyer needs careful thought, says Simon Cooper

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade

Partner content

How should I select my business broadband provider?

As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?