Tag

Social Media

The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

News

SME resistance to social media a ‘major barrier’

Resistance from employers to embrace social media and new ways of working could be a major barrier hindering the future potential of UK businesses and their staff, a recruitment company warns.

News

SMEs failing to maximise social media 

Small companies struggle to make effective use of the internet and social media to market themselves, finds research.

Marketing

Reduce risks associated with social media

Brands looking to make their mark within the social media sphere need to be aware of the potential pitfalls.

Marketing

Why SMEs need to come to terms with the social networking age

The idea of customers seeking out a company’s ‘bricks and mortar’ customer service operation is becoming increasingly outmoded.

News

Businesses spurn Twitter and Facebook

Despite the hype around social media websites, only 1 per cent of owner-managers think chatting with customers on Twitter or Facebook is key to creating good customer experiences.

Blog

Antisocial media

As important as iPods, mobile phones and cloud computing are for the march of progress, perhaps it’s time to stop seeing innovation and technology as universal forces of good.

Marketing

How to make social media work for your business

Social media like Twitter and Facebook may be easy to use, but it takes time and effort to make them commercially worthwhile for a business.

News

Social networking ‘good for business’

Taking advantage of social networking can help SMEs to grow because 'successful businesses are built on relationships', experts claim.

Business Technology

Future-proof your business communications set-up

Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings

Business Technology

Friendly guide – top tips for small businesses switching to VoIP

With the landline shutdown coming fast, there’s never been a better time to switch to VoIP. Don’t let your small business be left behind!

Export & Import

Avoid delays with exports and imports

Many factors can affect products’ journeys from A to B. Here are some tips for best practice for successful shipping in the modern world

Business Technology

The connection between digital skills and fraud prevention in small businesses

With fraud posing a significant threat to small businesses, Rachael Tiffen from Cifas addresses the role of digital skills in fraud prevention