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The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

Marketing

How to successfully launch a PR campaign

In order to thrive as a business, you must have a positive reputation in the media industry. Simran Ghata-Aura explains how to successfully launch a PR campaign.

Employing & managing staff

Workers are only productive for up to two hours a day

Workers say that they're only productive for up to two hours a day. Here's what's affecting staff productivity.

Marketing

How a social media platform can enhance affiliate marketing

Here, we look at social media and affiliate marketing, and how the two can interact in the most effective way for your business.

Marketing

Save your online reputation with professional LinkedIn profile writing

When creating their profiles, some users might need some extra help. We'll show you why you should get a professional writer so that your profile is ahead of the competition.

Marketing

Why social media should be your business’ top priority in 2018

Only half of small businesses use social media as part of their marketing strategy, according to new research. We take a look at how SMEs can use the power of social media.

Employing & managing staff

Are inappropriate social media posts a case for dismissal?

Ethan Peters, employment solicitor at LHS Solicitors, discusses the steps employers can take if employees post damaging social media content.

News

Quarter of job candidates ‘stalk’ their interviewer’s social media

Half of all job candidates use social media for interview prep, including stalking their interviews social media profiles, research finds.

News

Social media bragging spilling out into workplace communications

Social media has been blamed for the growing trend of office workers using out of office emails to brag about their summer holidays.

Employing & managing staff

Top tips to perfect your social media CV

Forget the traditional CV, social media has become a second CV with 60 per cent of employers now checking out potential candidates online.

Marketing

Twitter marketing in less than 15 minutes a day

Here, Charles Dearing from Patient Sites, explains how you can squeeze your Twitter marketing into 15 minutes a day.

News

CEOs paid up to £27,500 a year to browse social media at work

Half of British workers touch their smartphone up to 18 times an hour whilst at work, as new study finds CEOs can't put the phone down.

Marketing

Growing your social media presence as a business owner

Social media is becoming an important instrument not only for brands and corporations, but also for professionals and business owners.

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Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?