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The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

Marketing

Why social media should be your business’ top priority in 2018

Only half of small businesses use social media as part of their marketing strategy, according to new research. We take a look at how SMEs can use the power of social media.

Employing & managing staff

Are inappropriate social media posts a case for dismissal?

Ethan Peters, employment solicitor at LHS Solicitors, discusses the steps employers can take if employees post damaging social media content.

News

Quarter of job candidates ‘stalk’ their interviewer’s social media

Half of all job candidates use social media for interview prep, including stalking their interviews social media profiles, research finds.

News

Social media bragging spilling out into workplace communications

Social media has been blamed for the growing trend of office workers using out of office emails to brag about their summer holidays.

Employing & managing staff

Top tips to perfect your social media CV

Forget the traditional CV, social media has become a second CV with 60 per cent of employers now checking out potential candidates online.

Marketing

Twitter marketing in less than 15 minutes a day

Here, Charles Dearing from Patient Sites, explains how you can squeeze your Twitter marketing into 15 minutes a day.

News

CEOs paid up to £27,500 a year to browse social media at work

Half of British workers touch their smartphone up to 18 times an hour whilst at work, as new study finds CEOs can't put the phone down.

Marketing

Growing your social media presence as a business owner

Social media is becoming an important instrument not only for brands and corporations, but also for professionals and business owners.

Work life balance

Workers spend less time on social media to restore work-life balance

Workers spend less time on social media in a bid to restore work-life balance, as the majority rarely use technology for personal matters.

Business Technology

Livestreaming: How to do it right

Here, we take a look at how small businesses can take advantage of new technology and use livestreaming to engage their audience.

Marketing

Tips for using images on social media to promote your small business

Social media can be an extremely powerful tool for small businesses to get access to their audience, here is how you can use images to boost exposure.

News

Consumers predict short-term success for big brands LinkedIn and Snapchat

Research from Mailjet suggests brands must think twice before jumping on the latest tech innovations to enhance brand communication.

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A guide to getting a small business loan

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Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?

Partner content

What are the benefits of business broadband?

Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade