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The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

Work life balance

Workers spend less time on social media to restore work-life balance

Workers spend less time on social media in a bid to restore work-life balance, as the majority rarely use technology for personal matters.

Business Technology

Livestreaming: How to do it right

Here, we take a look at how small businesses can take advantage of new technology and use livestreaming to engage their audience.

Marketing

Tips for using images on social media to promote your small business

Social media can be an extremely powerful tool for small businesses to get access to their audience, here is how you can use images to boost exposure.

News

Consumers predict short-term success for big brands LinkedIn and Snapchat

Research from Mailjet suggests brands must think twice before jumping on the latest tech innovations to enhance brand communication.

Finding and selling to customers

Supporting customers through social media

Here, Ricky Jennings discusses the power of online customer engagement for small businesses this year.

Marketing

Why small businesses shouldn’t be afraid of the dark social

Aalia Walker discusses what 'dark social' is, why company owners should care, and how they can use it to the advantage of their business.

Employing & managing staff

Employee advocacy and social media: Encouraging staff to sing your praises

Here, Ross Howard gives a brief guide to encouraging employee advocacy on social media.

News

Websites help small businesses grow faster than social media

New survey of UK small and micro business owners finds that half of those with a website experienced growth against those without.

Employing & managing staff

Social media in the workplace

Here, Jason Downes, MD at Powownow.co.uk, tells us how to maintain a social media presence in the office.

Marketing

Managing social media in 2017: Moving beyond the static

At present even brands with huge followings on social are failing to get the engagement they would have hoped for. Here's how to do it right.

Marketing

Current trends in marketing and how they can benefit your small business

Chelsey Abrahams explores the holy trinity of PR, social media and content marketing as key methods of bringing exposure to your business.

News

Five social media resolutions you should be making for 2017

As the end of the year draws to a close, small business owners are beginning to look to re-evaluate and improve their social media strategy.

Recommended Content

Partner content

Benefits of switching to the right business bank account

In case you were in any doubt, here are five key benefits of switching your business bank account – and how to make the switch.

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

What are the funding options for hospitality businesses?

Hospitality businesses have faced a number of challenges in the last couple of years. Find out what funding and support is available.

Employing & managing staff

The importance of vocational rehabilitation services for SMEs

In Aviva’s latest SME research*, 57 per cent of employers surveyed agreed that nowadays employees expect benefits to protect against loss of income or earnings. What do you offer your people?