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The Social Media small business archive. This section features expert advice and guidance on strategies UK small business owners can use to grow and sustain a successful presence on social media platforms.

News

Small businesses failing to take advantage of social media

UK consumers would be far more likely to shop and spend money with small, independent businesses if those businesses did more to market themselves on social media sites, research finds.

Marketing

Learning from the big boys’ social marketing mistakes

Gideon Lask discusses how the low proficiency of big retailers in social media can provide a lesson for smaller businesses.

Marketing

How to boost your brand on LinkedIn

Conrad Ford discusses how to get the most out of the social media platform for professional networking Linkedin.

Marketing

Why brand advocates are great for social media marketing

Having people who can voluntarily endorse your company can work wonders for brand visibility, says Kath Dawson.

Business management

Unfair online criticism: Managing your brand reputation

Tom Lingard discusses the measures you can take to deal with unfair comments about your business online.

Marketing

SME internet and social media marketing strategies

Conrad Ford, managing director of Funding Options, looks at some internet and social media marketing methods you might use as a small business.

Legal advice

Social media and legal protection: Understanding the new Defamation Act

Tom Lingard discusses the new Defamation Act and how it impacts on what businesses can post online.

Legal advice

Social media and employment: What to know

Michael Salter covers the legal risks of online pre-employment vetting and offers guidelines for employer and employee conduct with regard to social media.

Marketing

Why the company CEO and business owner has to be a true marketer

Every company needs its leader to be a marketer. Here are five tips to help owner managers and CEOs push forward marketing and PR activity.

Marketing

Everything you need to know about Google+ for small businesses

Why should you try Google+ if you are already using Facebook and Twitter for social media marketing? Digital communications expert Carolyn Hughes reveals how the platform can help.

Business management

A small business guide to reputation management

A company's online reputation can take a long time to build up, but can be destroyed more or less instantly. Jasper Martens discusses how a business can properly represent itself on the internet.

Marketing

Consumers go for products with social media buzz

Consumers and business buyers are willing to pay up to 10 per cent more for brands that offer interesting content and engaging social media experiences, research finds.

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