Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

Do you stand out for your fantastic customer service?

Great customer service is a key factor to give you the edge over the competition, as Simon Horton discusses.

Finding and selling to customers

Finding and selling to customers

Five top tips for negotiating a sale

David Haxton discusses the key stages every early-stage business owner needs to be aware of when liaising with potential customers.

Finding and selling to customers

Attracting new customers: The holy grail for business owners

Here, we look at three ways to turn unique website visitors into paying customers.

Finding and selling to customers

The importance of recognising loyalty for a small business

Making sure you have a long-term plan to engage with and nurture customers will make the difference in your business, David Grimes argues in this piece.

Finding and selling to customers

Fighting shy of public service tendering

David Cliff discusses the situation of fewer businesses willing to compete for public sector tenders.

Finding and selling to customers

Managing your Christmas gift returns as a small company

No company owner wants to contend with a high rate of product returns, but they are an unfortunate reality for retailers large and small. Here, we look at the problem and what can be done about it.

Finding and selling to customers

Top five tips on winning customers

Here, business speaker and author Rob Yeung discusses the keys to gaining business from potential clients.

Finding and selling to customers

How to get to know your customers for free

Elizabetta Camilleri of SalesGossip discusses how she got to know her customers, how she continues to learn about them every day and the importance of knowing your market.

Finding and selling to customers

Top five tips on winning customers

Here, business speaker and author Rob Yeung discusses the keys to gaining business from potential clients.

Finding and selling to customers

How to get to know your customers for free

Elizabetta Camilleri of SalesGossip discusses how she got to know her customers, how she continues to learn about them every day and the importance of knowing your market.

Finding and selling to customers

Broadening your horizons beyond Amazon and eBay

Zoe Ripley of ChannelAdvisor presents five online marketplaces to help online retailers venture beyond the safe harbours of eBay and Amazon.

Finding and selling to customers

How to make a discount code worth more than just a discount

Here, we look at how discount cards can be a good way of developing a better relationship with your customers.

Finding and selling to customers

It’s all in the positioning: What to do when your business seems to be losing focus

James Cox looks at what to do if your market positioning starts to drift in the early stages of business.

Finding and selling to customers

Why businesses should stop cutting their prices

Price cuts are not the only way to get ahead, and, as leading sales expert Andy Preston explains, if you win a customer on price, you are likely to lose a customer on price.

Recommended Content

Partner content

How businesses can manage the rise in employers’ National Insurance

Philip Welsh, product marketing manager at Sage, explains why employers’ National Insurance contributions (NIC) are rising in April 2025 – impacting employee costs, cashflow and margins for firms

Business Technology

The connection between digital skills and fraud prevention in small businesses

With fraud posing a significant threat to small businesses, Rachael Tiffen from Cifas addresses the role of digital skills in fraud prevention

Business Loans

A guide to getting a small business loan

Everything you need to know on what small business loans are and what types of loan are available for your business.

Partner content

Small business owners: discover alternative funding solutions to help fuel your growth