Category

Finding and selling to customers

This section provides helpful guides and tips on how to find and sell to customers as a small business. Find expert advice on a variety of strategies to attract customers plus ideas on client retention and selling techniques. If you are looking to acquire new business or expand your existing customer base, these pages provide invaluable information to help you on your way. Want to know how to get more clients? Read on…!

It’s all in the positioning: What to do when your business seems to be losing focus

James Cox looks at what to do if your market positioning starts to drift in the early stages of business.

Finding and selling to customers

Finding and selling to customers

Why businesses should stop cutting their prices

Price cuts are not the only way to get ahead, and, as leading sales expert Andy Preston explains, if you win a customer on price, you are likely to lose a customer on price.

Finding and selling to customers

The pitching errors small agencies should take care to avoid

In this article, sales expert Andy Preston explains the real-life mistakes agencies make when pitching that often cost them valuable business.

Finding and selling to customers

How new EU distance selling regulations affect small businesses

Rik Hellewell discusses how changes to EU distance selling regulations could be problematic for small enterprises.

Finding and selling to customers

Top selling strategies for small businesses

Shaun Thomson gives tips on finalising sales to the inexperienced entrepreneur.

Finding and selling to customers

Why discounts are not the answer for a small business

Gideon Lask, founder and CEO of social commerce technology business Buyapowa, explains what’s gone wrong with discounts and the cutting edge alternatives you should be using instead.

Finding and selling to customers

The demise of the account manager – and alternatives for a small business

In this article, sales expert Andy Preston talks about why account management is now dead, and what you and your team need to do to replace it.

Finding and selling to customers

Seven benefits of giving out free samples

Here are some ways in which giving away free samples and tidbits of your company offering can reap rewards.

Finding and selling to customers

The demise of the account manager – and alternatives for a small business

In this article, sales expert Andy Preston talks about why account management is now dead, and what you and your team need to do to replace it.

Finding and selling to customers

Seven benefits of giving out free samples

Here are some ways in which giving away free samples and tidbits of your company offering can reap rewards.

Finding and selling to customers

When to walk away from a deal as a small business

Time is money, and chasing lost causes can cost a small company dearly. Phil Rothwell gives some tips on breaking free of dead-end prospects.

Finding and selling to customers

Top five ways to shop online

Here's how to enhance your internet shopping experience.

Finding and selling to customers

How to manage negotiation as a small business

Phil Rothwell explores how to deal with the demands of buyers in the early stages of your business.

Finding and selling to customers

Getting your prices right in five steps

It can be hard to assign the correct value to your product or service in the early stages of business. Here, Phil Rothwell gives guidance on how to manage the process.

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