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Marketing

This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.

Living with Google: What you can and can’t get removed from search

Business owners need to get to know Google and understand it better, says Simon Wadsworth, managing partner at Igniyte.

Marketing

Marketing

The benefits of a small digital agency

Here, we present the three key benefits of hiring a small digital agency for your business.

Marketing

The benefits of B2B research for SMEs

Here, we look at why Business to Business (B2B) research is so important for your business.

Marketing

Does research still have a place within content creation?

Guy Washer, managing partner of Sapio Research, shares his top tips to ensure that your market research delivers successful results.

Marketing

Five email marketing mistakes your start-up is making

Here, we look at what small businesses are doing wrong with their email marketing endeavours.

Marketing

Marketing and creative agencies: How to find the right fit

What are the signs that an agency may or may not be a good fit for your small business? In this piece, David Morgan, chairman of The Mission, finds out.

Marketing

Which digital content strategy is best for your small business?

Here, Claire Wilson, content strategy director at Stratton Craig, explains which digital content strategy is best for your small business.

Marketing

Affiliate marketing scandals are here to stay

With several high-profile scandals surrounding affiliate marketing, it begs the question whether this form of marketing is fit for purpose.

Marketing

Which digital content strategy is best for your small business?

Here, Claire Wilson, content strategy director at Stratton Craig, explains which digital content strategy is best for your small business.

Marketing

Affiliate marketing scandals are here to stay

With several high-profile scandals surrounding affiliate marketing, it begs the question whether this form of marketing is fit for purpose.

Marketing

Business lessons learned from the Nestlé Poland Spring crisis

Jennifer Janson, author of The Reputation Playbook and chairman of Six Degrees, explores what we can learn in the aftermath of Nestlé's bottled water crisis.

Marketing

Why your digital marketing strategy needs a refresh

Here, we look at why you may need to put your marketing strategy at the top of the priority list.

Marketing

SME marketing: Six tools to start using immediately

Marketing a small business is not an easy job considering the usual lack of finances and time. There’s no way you can afford to assemble an in-house marketing team and the chances you can swing the help of an agency is just as slim.

Marketing

Lost emails can cost you customer relationships in under 60 seconds

Consumers would consider choosing a rival brand following a negative experience, with frustration from a missing purchase confirmation emails or e-receipt beginning in seconds.

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