The importance of brand identity
Here, Natalie Lovett, managing director of The Whitewed directory, explains why brand identity is so important for SMEs.
Marketing
This section provides in-depth guides on the different marketing strategies and techniques small businesses can apply to help plan, promote, position and price their products and services.
Here, Natalie Lovett, managing director of The Whitewed directory, explains why brand identity is so important for SMEs.
Marketing
Marketing
A new small business, excited to sell its products, may not consider pricing very carefully – it’s just a matter of calculating the costs, placing a profit margin on top of that, and then hoping for the best, isn’t it? No, not at all; pricing your product gets a lot more complicated than that as there are many other factors to consider.
Marketing
Below, Matt Smith, CEO of SteelEye, discusses his four pieces of advice for firms to become a data-driven company.
Marketing
Here, Guy Washer explores the link between high quality market research and effective content marketing.
Marketing
A video component in a marketing campaign must be strategic and targeted to succeed, says Mungo Park, co-founder of Blueprint.tv.
Marketing
Here, Laith Murad, CMO of Lightspeed, talks about the future of e-commerce and the importance of omnichannel for small businesses in today’s industry.
Marketing
Business owners need to get to know Google and understand it better, says Simon Wadsworth, managing partner at Igniyte.
Marketing
Here, we present the three key benefits of hiring a small digital agency for your business.
Marketing
Business owners need to get to know Google and understand it better, says Simon Wadsworth, managing partner at Igniyte.
Marketing
Here, we present the three key benefits of hiring a small digital agency for your business.
Marketing
Here, we look at why Business to Business (B2B) research is so important for your business.
Marketing
Guy Washer, managing partner of Sapio Research, shares his top tips to ensure that your market research delivers successful results.
Marketing
Here, we look at what small businesses are doing wrong with their email marketing endeavours.
Marketing
What are the signs that an agency may or may not be a good fit for your small business? In this piece, David Morgan, chairman of The Mission, finds out.
Partner content
Business broadband offers a host of advantages over standard domestic connections, here’s why you should be considering an upgrade
Partner content
As with any supplier, it’s important to do your research and ask important questions before you select a broadband provider for your business. But what are the must-have things you should take into consideration?
Business Technology
Landlines as we know them will be scrapped in 2027 – along with a raft of upcoming business changes. Here's how to ensure your communications set-up is fit for whatever the future brings
Business Loans
Everything you need to know on what small business loans are and what types of loan are available for your business.